People scramble for apartments in Shenzhen! Homebuyers: As long as we get an apartment, we don't care about the floor.
Looking back at the past three years of the Shenzhen new housing market, the overall decline in the Shenzhen property market began in the second half of the year. Over these three years, the number of "sold-out" projects in Shenzhen did not exceed a single digit.
The third "daylight sale" in Shenzhen this year has emerged, and it is noteworthy that this time it was equivalent to an individual snapping up a whole apartment, setting a new record for Shenzhen's recent three-year subscription. On the day, despite the fact that the cold dew season had passed, Shenzhen remained hot, with temperatures reaching 30 degrees, echoing the heat in the real estate market. The Zhongjian Guanyue Mingfu project in the Guangming District opened for sale and was completely sold out within nearly 10 hours, becoming the third "daylight sale" in Shenzhen this year.
Specifically, the residential properties launched by the project totaled , with people successfully raising funds and participating in the selection process. The入围比 reached an impressive ., meaning more than people were competing for each unit. According to Southern Metropolis Daily, a Mr. who held a high selection number expressed that by the time it was his turn, there might be no units left, "As long as I can secure a unit, I don't care about the floor level or orientation."
Looking back at the past three years of the Shenzhen new housing market, the overall decline in the Shenzhen property market began in the second half of the year. Over these three years, the number of "sold-out" projects in Shenzhen has not exceeded a few dozen. Moreover, based on the subscription data, the admission ratio for most "sold-out" projects has been around 50%. Projects with such high subscription rates as the Zhongjian Guanyu Mansion project today are almost non-existent. It can be said that this project has set a new record for subscription rates of new residential developments in Shenzhen over the past three years.
It is reported that the fundamental reason for the hot sales of this property lies in its relatively affordable price. Unlike previous "daylight" properties in Shenzhen, which were mostly luxury apartments with a unit price of around 10,000 yuan/square meter and a total price of tens of millions, the entry threshold for Zhongjian Guanyue Mingfu is not high. The average record price is approximately 50,000 yuan/square meter, with a record price range of about 40,000 to 60,000 yuan/square meter, and a record total price range of about 4 to 6 million yuan. Moreover, on this basis, various discounts can be stacked, and the overall price can be further reduced. According to this calculation, the record average price of the property can be as low as 40,000 yuan/square meter, and the total price can be as low as 4 million yuan.
Additionally, compared to nearby properties that have opened for sale in the past two years, this development has also adopted a low-price sales strategy. Public information shows that the Huarun Runhui Mansion, Runyao Mansion, and Zhonghai Shiguangjing projects, which are adjacent to this development, had average record prices of . million yuan/square meter, . million yuan/square meter, and . million yuan/square meter respectively when they opened last year, at least 1,000 yuan/square meter higher than this development. The Le Youjia Research Center pointed out that the price of this development has strong competitiveness in the new housing market in Guangming.
Additionally, the high subscription rate of this property might also be related to its location in a non-restricted purchase area. On a certain date, Shenzhen released new real estate policies, announcing that non-local household residents purchasing housing in Yantian District, Bao'an District (excluding Xin'an and Xixiang Sub-districts), Longgang District, Longhua District, Pingshan District, Guangming District, and Dapeng New District do not need to provide individual income tax or social insurance certificates. Consequently, the peripheral areas officially lifted the purchase restrictions. Both the Shenye Shangcheng Xuefu project, which sold out last Sunday, and the Zhongjian Guanyue Mingting project, which sold out today, are located in non-restricted purchase areas where non-locals can buy.
However, the exact number of non-local customers who participated in the subscription of the above two Sunshine properties is currently unknown. Based on the reporter's interviews from the previous month, it is true that non-local customers have been purchasing properties in Shenzhen since the end of the month. However, a sales leader of a popular property in Longhua District told Yicai that the majority of homebuyers in Shenzhen are local刚需 customers, with a relatively small proportion of non-local customers.
Since the relaxation of housing market policies such as purchase restrictions and sales restrictions at the end of the month, the real estate market in Shenzhen has seen active transactions. According to statistics from the LeYoujia Research Center, as of the date, the cumulative number of first-hand residential units subscribed in Shenzhen for the month has reached units, which is three times the data for the transfer of first-hand housing in Shenzhen last month. In the secondary housing market, according to the monitoring of Shenzhen Beike Research Institute, the transaction volume of second-hand housing in Beike Shenzhen cooperative stores on the date set a new record high in nearly four years.