Recently, "Multiple Official Flagship Models Drop Below Launch Price" trended on social media. On the evening of the monthly event, after the start of the "Double 11" promotion on Tmall, Apple's official flagship store offered a ￥1,000 discount on the iPhone 14 series. This marks the first price reduction for the iPhone 14 series in Apple's official channels just two months after its launch. Such a phenomenon is relatively rare in Apple's previous new product sales.

The reporter noticed at the official flagship store that each model of the series is offered with a discount of yuan. Additionally, Apple's trade-in program offers a maximum subsidy of yuan, resulting in a total maximum discount of yuan when purchasing the series phones. Since its launch in month year, the sales of the series seem to have fallen short of expectations. Apart from the reason that the biggest selling point, Apple's smart , was not released simultaneously with the series, many consumers believe that the series does not show significant upgrades compared to its predecessor and appears to lack innovation.

According to Apple analyst Ming-Chi Kuo, the pre-order sales of the series during the first weekend were approximately 1 million units, a decrease of about 10% compared to last year's series. Perhaps to attract more consumer attention and purchases, Apple had to resort to price reductions to boost sales in the Chinese market. Previously, Apple had a precedent of using price cuts to recover sales in China. Whether this year's price reduction strategy will be effective again remains to be seen.

Industry analyst Zhang Shule commented that the smartphone market in China and globally has become saturated. The pace of consumers upgrading their devices has further slowed in recent months. Relying solely on price cuts to stimulate the market will have diminishing effects for smartphone manufacturers, including Apple, and may negatively impact brand reputation. Additionally, the continuous release of new products by various phone manufacturers exerts competitive pressure on Apple.

On the date, two new products, and , were simultaneously launched, with total sales across all channels exceeding 100 million yuan. This represents a % increase over the same period sales of the series, achieving a successful start in the initial sales. Public data shows that from 2019 to 2021, it has consecutively ranked first in China's mobile phone market sales for three years, and has continuously led the sales in China's mobile phone market in the first three quarters of 2022. Meanwhile, new products from Huawei's series, series, and Honor series are also set to be released in the near future. With mobile phone manufacturers continuously launching flagship new products, the market competition is becoming increasingly fierce.

It is noteworthy that another trending topic, "Internal Employees Claim Apple is at Least a Year Behind," also caused quite a stir. Subsequently, Apple CEO Tim Cook responded in an interview with the media, stating that while the industry generally believes Apple is lagging behind its competitors in certain areas, Apple is more focused on delivering the best user experience rather than being the first to market. Cook admitted, "We are not the first in some areas, but we do it in the most customer-friendly way." He emphasized that Apple is not concerned about not being a pioneer in certain fields because the company prioritizes the perfection of its products, "We would rather release truly outstanding products that make a substantial contribution to people, rather than rush to market for the sake of being first."

According to the official announcement, the Chinese version will be released in the year, supporting the series and series.