说起链家的门店，大家都不陌生，它们早已如同城市的脉络，密布在居民生活区的周围，成为现代都市不可或缺的一部分。
夜晚归家之时，总是能看到那个色彩鲜明的招牌、宽敞的玻璃橱窗和整洁的店面，似乎随时准备为有居住需求的客户提供咨询或帮助。这里也常常能为手机没电的旅人提供一个歇脚之地给手机充充电；在风雨突袭时，路人也能到链家门店借一把伞应急；居民偶尔有份重要文件需要打印或复印，附近又没有打印店，链家的经纪人也总是愿意伸出援手。链家门店不仅见证了城市房地产市场的风云起伏，也深深融入了人们的日常生活。

Those who observe the city more closely will also notice that, over the years, the stores of Lianjia have been constantly evolving, with innovation never ceasing. Through continuous self-renewal, the information, resources, and services provided by Lianjia stores to customers have long surpassed conventional expectations. For enthusiasts, a Lianjia store can be a coffee shop worth checking in; for citizens looking for a quiet place to read on weekends, it can also be a library; and for homebuyers with renovation needs, it can even serve as a mini showroom for decoration.

At the "Countercurrent • Towards New" First Financial Future Business Show event, Li Jiawei, Director of the Brand Center at Shanghai Lianjia, delivered a keynote speech. She stated that the pursuit of a better life and high-quality living environments is becoming a major trend. Over the past year, Lianjia has reorganized and streamlined its network of stores. Lianjia is redefining its business model in this way. "As Charlie Munger said, predicting rain is not important; building an ark is the key," Li Jiawei noted.

Pioneering the Lianjia Space, Creating a New Service Model To document the transformation of business innovation, the "Golden Brand" project team of the CBN Magazine conducts an annual consumer brand preference survey. Based on this, it identifies innovative models from numerous brands' business practices over the past year, focusing on the three dimensions of brand, design, and technology. Lianjia, with its various innovations in front-end product services at its stores, was awarded the Golden Brand Best Practice Model—Product Design Model Award. Great brands never stand still; they always redefine the standards of good products, using keen insights and disruptive innovations to stir up the industry.

The store spans over square meters, integrating multiple functional attributes such as office, display, and community interaction, and features a shared lounge and new project sandboxes—this is the new store format "Lianjia Space" created by Lianjia. In the architectural design of the store, Lianjia has undergone comprehensive optimization, adopting a high-quality glass background wall and an open workstation layout. The store also includes shared office areas, an honor wall, and new project sandboxes. Lianjia Space also emphasizes the creation of community interaction functions, opening its shared lounge and terrace, providing a place for community residents to relax and unwind.

The Shanghai Lianjia Zhaoshang Yonghua Mansion store is such a multi-functional "Lianjia Space," not only offering all real estate transaction services, including consultation and signing for second-hand houses, new houses, and rentals, but also providing a one-stop service experience ranging from property purchase, decoration, leasing to community public welfare. The store features a high-appearance service reception desk, as well as seating areas and multimedia equipment. The Zhaoshang Yonghua Mansion store has innovatively integrated a new home sales office into the store, with new home project sand tables on both the first and second floors, providing a more concrete introduction to new homes and making the process of viewing and purchasing new homes more convenient. The store also pioneered the "airborne live broadcast room," equipped with professional live streaming facilities, to explain property purchase knowledge or real estate policy information online, helping customers and property owners to buy and sell homes more efficiently.

Becoming a "City Supply Station" and a "Community Service Station" to provide convenient services and community public welfare services for residents has always been the development goal of Lianjia stores. After upgrading to "Lianjia Space," Lianjia stores not only continued their original development goals but also achieved further deepening and expansion. By offering better venues and more diverse public welfare activities, Lianjia Space has become an important force in spreading positive energy and promoting the harmonious development of communities. This not only reflects Lianjia's sense of social responsibility but also enhances its image and status in the hearts of community residents.

Store Innovation Evolution: Infinite Possibilities Ahead By examining the evolutionary path of Lianjia's stores, we can see that Lianjia has always been committed to becoming a company that provides comprehensive services to its customers, continuously expanding its service boundaries and enhancing service quality. The innovation of the stores is merely the surface; behind it lies Lianjia's profound understanding of the market. Based on this understanding, Lianjia categorizes its stores into: Lianjia Neighborhood Store, Mini Neighborhood Store, Lianjia Station, Lianjia Space, and Lianjia Alliance Store. Lianjia continuously iterates and upgrades its stores according to the changing needs of the community residents.

In this month, the Lianjia Shanghai Vision Headquarters store on Zhongtan Road, Putuo District, Shanghai, after renovation and layout, has transformed its left side into a coffee ordering and production area, while the right side remains the Lianjia reception and consultation area, providing consumers with a one-stop convenience service. In this month, the second joint venture store between Lianjia and a coffee brand also grandly opened in Shanghai's Kangcheng Peninsula, Pudong. The store's functional attributes have been further upgraded, aiming to create a warm and comfortable third space for community residents, allowing customers to experience the charm of coffee while searching for their ideal home. For both the coffee brand and Lianjia stores, this collaboration allows them to achieve better efficiency per square meter than if they were to open independently, and it also helps expand their respective customer bases.

"This peaceful heart is my home. Everyone knows that the starting point and foundation of Lianjia is the secondary housing market. Now, we increasingly realize that consumers' needs for living are not just about buying a house. For us, every market presents new opportunities," Li Jiawei said. According to her, in the post-pandemic era, consumers' needs for living have become more personalized. Some need to renovate children's rooms, while others require age-friendly spaces; some want to eliminate the living room, while others hope to have their own private gyms or reading rooms. Along with these changing needs, Shengdu Complete Renovation under Beike can provide consumers with customized renovation services.

Located in the Ju Lian Road area of the Gucun Park district in Shanghai's Baoshan District, the Ju Lian Road Linghang store has this year for the first time planned a whole-house renovation business explanation area within the store, showcasing and introducing the Shengdu whole-house renovation process standards to customers inquiring about renovation services. This is also the first Shengdu micro-exhibition hall opened within a Lianjia store in Shanghai. Within the Lianjia space, there is also a "super impressive" Shengdu display area: not only showcasing Shengdu's craftsmanship, service commitments, and honors, but also integrating a shared office area. Here, one can not only buy a home but also renovate it.

The Lianjia store located in the Jiuquan Street lane of Shanghai has become the first "Beike Peaceful Rent Service Station," providing professional consultation and services when residents have rental or leasing needs. It also offers support for the convenient public welfare services jointly carried out by Lianjia and the community, and helps tenants better integrate into Shanghai by organizing community public welfare activities. The emerging new business forms in Lianjia stores also signify that Lianjia is no longer just a traditional real estate intermediary service provider. In addition to the secondary housing market, Lianjia is actively expanding its presence in the rental, whole-home renovation, and new home industries.

As a company deeply rooted in the community and dedicated to serving the people, Lianjia understands the importance of health and vitality for everyone. On this day, the Shanghai Marathon will sound its starting gun, with Lianjia becoming a supporting sponsor of the event. This represents Lianjia's firm commitment to a healthy lifestyle and a profound respect for the spirit of marathon running. Lianjia's stores, with each one anchored in its respective community, are striving to become operators of a better community life. What innovations will Lianjia's stores lead next? It seems that everything is full of infinite possibilities.