Xiaomi phones, price increase!
Lei Jun stated that the cost of industry components has increased significantly this year, and Xiaomi has also made substantial investments in research and development. Xiaomi indeed needs to raise prices.
Xiaomi's high-end strategy has reached its fifth year. On the specified date, higher-priced smartphones, a more intelligent operating system, and more comprehensive features became the highlights of this Xiaomi launch event. On-site, Lei Jun, founder of Xiaomi Group, stated that Xiaomi's R&D investment is expected to exceed 10 billion this year and reach 100 billion in 2024, with continuous investment in underlying technologies such as chips.
The starting price of the newly released Xiaomi series phones is yuan. Previously, when responding to the issue of price increases for the Xiaomi series, Lei Jun stated that he had expressed in the year that the price of yuan would be the last for Xiaomi. In the year, the cost of industry components increased significantly, and Xiaomi also invested heavily in research and development. Xiaomi indeed needed to raise prices.
In terms of specific product configurations, Xiaomi features the Snapdragon Ultimate Edition chipset, equipped with a battery, and memory options including , , and others. Lei Jun stated that to fully showcase the capabilities of the edge computing, the company has decided to cancel the version.
The focus of this Xiaomi launch is on the Xiaomi Pengpai, which has reshaped system applications through technology, including writing, voice recognition, subtitles, and Miao Hua. Among these, the subtitle function supports real-time global translation; writing, as a global text tool, supports polishing and rewriting; voice recognition supports global voice transcription, able to distinguish between different speakers and generate summaries; the Miao Hua function allows users to easily draw sketches.
Super Xiao Ai is one of the upgrade points of Pengpai. The system features three technological innovations, one of which corresponds to Super Xiao Ai. Xiaomi's proprietary end-edge-cloud subsystem is a core foundational construction at the system level for Xiaomi, capable of integrating Xiaomi's end-cloud large model matrix, multi-device end-side perception, cross-end execution capabilities, and combining with privacy computing, it merges with the existing architecture at the underlying level, expanding capabilities from the application layer to the system layer.
Not just Xiaomi, edge computing is currently a key focus for smartphone manufacturers. Prior to Apple's release of its first smartphone, Dongwu Securities analysis suggested that Apple's launch reflects the continuous upgrading of hardware, and under the premise of further clarity in the future, hardware requires higher computing power and larger memory, posing higher demands on chips, etc. Additionally, with the continuous implementation of edge applications, it will help Apple continue to expand in the smartphone field.
China Research Manager Guo Tianxiang stated that the first phase of mobile phone development involved improvements or enhancements to existing phone functions, without introducing some new interaction methods or functional values. In the second phase, phones will introduce new functions presented in the form of intelligent agents, meaning that phones will address the distinction between phone functions and user-downloaded third-party functions through built-in localized end-side models.
With the release of the updated version, Apple has officially launched its new features today, including improvements in writing, photo processing, and voice assistant capabilities. At today's launch event, Lei Jun introduced similar functions of Xiaomi while stating that Xiaomi phones will fully support Apple devices, allowing Apple users to integrate into the Xiaomi ecosystem. For example, Xiaomi phones can instantly send and receive files from Apple devices with a single tap; they can display a mirror image of Xiaomi phones and operate them; and Xiaomi phones can view and edit office documents.
Today's Hong Kong stock market closed with Xiaomi's stock price at HKD, up by .%.