First-tier cities have always been the "barometer" of the real estate market. Reporters recently visited the property markets in Beijing, Shanghai, Guangzhou, and Shenzhen and found that, driven by favorable policies, both rigid and improved housing demand have actively entered the market, leading to sustained activity in the first-tier cities' property markets, with signs of a rebound and stabilization emerging.

Demand for active entry into the market, sales continue to rise. On the evening of a certain day, a reporter arrived at the Lianjia Contracting Service Center in Beijing's Tuanjiehu area and found the hall brightly lit, with all signing rooms displaying "in use," and clients preparing to sign contracts were still arriving in succession. "The number of contracts signed in the month has increased significantly, and market enthusiasm continues. With policy support, the negotiation speed and efficiency between buyers and sellers have accelerated. Previously, it took about an hour to sign a contract, but now it can be done in 1.5 to 2 hours," said Gao Shang, the head of the branch office at the Lianjia Contracting Service Center in Beijing's Tuanjiehu area.

On the evening of the day, the scene at the Lianjia signing service center in Beijing's Tuanjiehu area. Photo by Xinhua News Agency reporter Wang Youling. On the day, a reporter's visit to the Shanghai real estate market found that the policy effect of lowering the threshold for home purchases is emerging. In the Zhaoshang Zhenjing project located in the Sanlin area of Pudong New District, after the implementation of the policy to "change" the social security years, some new citizens who have paid social security for more than a year have advanced their home purchase plans. Some customers who previously chose to wait due to insufficient down payment have realized their home purchase plans after the new policy. Statistics provided by the Shanghai Housing Administration Bureau show that from the day to the day, the transaction volume of newly built commercial housing in Shanghai was 1,000 units, 100,000 square meters, an increase of 10% and 10% respectively compared to the previous period; the transaction volume of second-hand housing was 1,000 units, 100,000 square meters, an increase of 10% and 10% respectively compared to the previous period.

On the days of the month and the day in Shenzhen, the Longhua District's Upper Hills Academy and the Guangming District's Zhongjian Guanyue project both sold out on the same day. According to statistics from the Shenzhen Municipal Housing and Construction Bureau, from the day to the day of the month, Shenzhen's newly built commercial residential properties recorded a total of 1,000 units in online subscriptions, amounting to 100,000 square meters, with an average daily subscription of about 100 units and nearly 10,000 square meters. This marks a new high in transaction volume for Shenzhen's new housing market in recent years. A spokesperson from the Shenzhen Real Estate Industry Association stated that a series of real estate regulation measures have shown significant effects, reducing transaction costs, improving market expectations, greatly releasing market demand, and enhancing the confidence of all market participants, especially homebuyers, in the market's stabilization.

Guangzhou has fully lifted housing purchase restrictions, leading to a significant increase in real estate market transactions. According to data provided by the Guangzhou Municipal Housing and Urban-Rural Development Bureau, from [specific date] to [specific date], the city's newly built commercial housing signed a total area of . million square meters, an increase of .% compared to the same period last year and an increase of .% compared to the entire previous month.

Market confidence is recovering, and the trend of stabilizing after a decline is emerging. Multiple experts stated that, with the concerted efforts of various parties, the overall market sentiment of hesitation has improved, and market confidence has been restored to some extent. "In first-tier cities, whether it's new homes or二手房, the number of house viewings and visits has surged significantly, and the transaction cycle has shortened noticeably," said Yan Yuejin, Deputy President of the E-House China Research Institute. During the "Golden Week" of the National Day, nearly a thousand projects (properties) from over a hundred real estate companies across the country participated in promotions, creating a favorable market atmosphere.

At the Guangzhou Real Estate Expo that concluded on a specific date, nearly 100 real estate companies showcased 100 properties. Among them, the most eye-catching were over 1,000 "one-price" units, covering high-end improvement projects, affordable housing, and even some ready-to-move-in properties from well-known developers. Huang Tao, General Manager of the Project Department at Guangdong Central China Real Estate Agency Co., Ltd., stated that in the last quarter of the year, especially in late October and November, developers are expected to continue launching promotional plans, driving a wave of transaction recovery in the market.

As a city with a high concentration of new residents and migrant populations, the demand for first homes and improvement homes in first-tier cities is substantial. Han Runji, Deputy General Manager of the Shanghai-Zhejiang Region of Xiangyu Group, stated that the new policies not only stimulated the purchasing intentions of homebuyers but also provided strong guidance for the future adjustment direction of the real estate industry, especially for properties catering to first-time buyers and those seeking to upgrade, where market feedback has been particularly evident.

In response to the demand for residential consumption upgrade, foreign capital quickly caught the signal of gradual recovery in the Shanghai real estate market. Swire Properties, in collaboration with Lujiazui Group, recently announced that its first iconic residential project in mainland China is about to start pre-sale. The project leader of Swire Properties introduced that the potential for improved demand in the Chinese real estate market is significant, and many foreign enterprises plan to further explore the improved demand in first- and second-tier cities, timely launching high-quality residential projects.

Market supply and demand rebalancing has become a crucial factor in stabilizing and reversing the decline in the second-hand housing market. Analyst Leng from the Beijing Lianjia Research Institute said that the heat in Beijing's second-hand housing market has significantly increased this month. The number of buyers has surged, while the number of sellers has slightly decreased. As of the date, the number of new clients has increased by nearly 50% year-on-year and by nearly 30% compared to the same period last month, while the number of new listings and inventory listings has both decreased compared to the previous month.

Shenzhen Real Estate Intermediaries Association monitoring data shows that the new home market is hot, and the secondary market also verifies the pace of market recovery, with the expected monthly online signing volume of second-hand homes to exceed the set number. According to Leyoujia's monitoring, during the "Golden Week" of the National Day, the bargaining rate for second-hand homes dropped to %, especially for properties priced between one and two million yuan, where the bargaining rate narrowed significantly.

The effects of the real estate policy package continue to be released, promoting the stabilization and bottoming of the housing market. Pu Zhan, Deputy Director of the Policy Research Center of the Ministry of Housing and Urban-Rural Development, stated that the policy effects of the real estate combination are continuously showing, leading to a recovery in the real estate market of first-tier cities. This will help guide the real estate markets of second- and third-tier cities, overall enhancing the confidence and vitality of the real estate market.

Although the real estate market is active, differentiation still exists. How to better consolidate and stabilize the warming trend? Wang Yuanqiang, head of the signing and distribution department of the transaction management center at Shanghai Lianjia, stated that under the stimulus of new real estate policies, housing transaction volumes in first-tier cities have experienced "pulse" growth, while prices remain relatively stable. Some properties that saw significant price drops earlier or have better quality have seen price recoveries; in some old neighborhoods, transactions have been significantly driven by price reductions.

Wei Mingchong, Executive General Manager of Guangzhou Metro Real Estate, believes that the decline in market inventory indicates an improvement in market liquidity, which is a key factor in market stabilization. "Developers should focus more on enhancing product quality and overall operational services. In addition to policy support, developers can also promote transactions by offering discounts and adjusting commissions," Wei Mingchong said.

A relevant official from the Shenzhen Real Estate Industry Association stated that they will further advocate for member enterprises to seize the "window period" of policy dividends, enhance market vitality, and promote a "volume increase and price stability" in market transactions. Yu Xiaofen, Dean of the China Housing and Real Estate Research Institute at Zhejiang University of Technology, said that with the continuous efforts of policies and the support of the macroeconomic fundamentals, the future real estate market is expected to see a recovery. The current positive changes in the real estate market require continuous and coordinated efforts from multiple parties to consolidate and strengthen, focusing on controlling new additions, optimizing existing resources, and improving quality, to promote a virtuous cycle in the market.

China's real estate market, under the influence of a series of policies, has begun to stabilize after three years of adjustment. At a recent press conference held by the State Council Information Office, Ni Hong, Minister of Housing and Urban-Rural Development, stated that going forward, it is essential to work together to effectively implement these policies, ensuring their full impact is realized and allowing the public to benefit from the policy dividends.

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Author: Emma

An experienced news writer, focusing on in-depth reporting and analysis in the fields of economics, military, technology, and warfare. With over 20 years of rich experience in news reporting and editing, he has set foot in various global hotspots and witnessed many major events firsthand. His works have been widely acclaimed and have won numerous awards.

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