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Spanish ham, Russian agricultural products, top-notch Swiss chocolate, and wines with unique flavors from various European countries... At the 7th CIIE, global delicacies gather here to jointly interpret the theme of "green, healthy, innovative, developmental, and sustainable".

Bringing quality products to China

At the booth of Russian company Plegoya, jars of clean and plump oats, peas, and other agricultural products attracted many inquiries.

"This is our third time participating in the CIIE. Although I didn't attend the previous two years, we still managed to find many major clients in China and sign significant deals through the CIIE. This time, I hope to showcase our high-quality products to more industry professionals," said Gao Zhuangxiong, General Manager of Russian Puleguoya Co., Ltd.

Gao Zhuangxiong told reporters that China is the main market for Russia's oat exports. In the case of green oat alone, Plegoya's export share in the past two years has accounted for % of Russia's total exports of this product category. Last year, it exported nearly 100,000 tons, with an annual output value of . billion yuan.

"This time, we not only brought products such as oatmeal, rye flakes, and instant cereal, but also new items like potato rice noodles, all of which are of high quality and immediately recognizable," Gao Zhuangxiong confidently told reporters. They not only import agricultural products from Russia to China but also export Chinese fruits and vegetables to Russia. "We have been strategically positioning ourselves in the Chinese market for many years, and through the method of sea-rail combined transport, we have established transportation lines from Russia to Guangdong, Guangxi, Shandong, and other regions."

Not far away, the company's general manager, Maria Pilayeva, was busily receiving buyers.

"We have our own transportation company. How much is the monthly production capacity of your product? We want it all!" The bold inquiries from several Chinese clients left Maria Pilayeva momentarily stunned, after which she said, "I can send you a container first, so you can experience it. Then we'll discuss the details of our cooperation."

"The Chinese market is too big, and there are so many people inquiring about cooperation! We hope to have long-term cooperation with excellent partners." Maria Pilayeva told the reporter with a smile. This is their first time participating in the CIIE, where they not only brought livestock products such as meat and chicken feet but also various flavors of wafer biscuits and related flour ingredients. "We are one of the largest exporters in Russia, and this time we want to showcase our new products and capabilities."

Meet diversified needs with innovation

At the Lindt booth, the massive soft-centered rainbow waterfall was particularly eye-catching, with long lines forming outside the tasting area. During the event, Lindt specially invited one of the world's only five Lindt Master Chocolatiers, Thomas Schnetzler, to present a "Feast of Emotions" that transcended taste. The chocolate master class attracted countless visitors to experience the process of making delicious treats with their own hands.

Since entering the Chinese market, Lindt has consistently maintained a strong growth momentum in China. Lindt has introduced that in recent years, Lindt has continuously launched innovative products that meet the needs of the Chinese market, while persistently strengthening the multi-channel layout of both online and offline, covering multiple niche markets such as wedding celebrations and event gift boxes, further broadening the types of audiences and sales scope of its products in China, and expanding its influence in the Chinese market. Its Chinese festival-themed products launched this year, such as the Qixi Pink Heart Gift Box and the Spring Festival Mid-Autumn Limited Edition Gift Box, have been well received by Chinese consumers.

Reporters learned that this year, Lindt's packaging and logistics distribution center invested in Shanghai's Yangshan Lingang has officially commenced operations. This center significantly reduces transportation time, ensuring that chocolates can reach consumers in China and even the Asia-Pacific region faster and in fresher condition.

As a "full-attendance participant" in the CIIE for seven consecutive years, Danone, a leading company in the nutrition and health sector, has once again returned with a full load. In recent days, Danone's "Nutrition Louvre" exhibition booth has been bustling with activity. The breakthrough innovation product Aptamil Pro-Expert has received enthusiastic market response, and the scientific achievements with a "Chinese core" have also been highly favored, with partners coming in an endless stream.

The bustling scene at the CIIE has further boosted our confidence in the future business prospects of the Chinese market. Fabrice Megarbane, President of Danone China, North Asia, and Oceania, has personally attended the event for seven consecutive years. He stated that for Danone, the significance of the CIIE has long surpassed that of a mere exhibition. "The CIIE is a crucial window and opportunity for us to accelerate the introduction of advanced global nutrition products and digital health services into the Chinese market. The CIIE not only connects industrial ties but also gathers various needs and consensus, helping us gain more profound insights that better guide our future development. Through the CIIE, we have seen signals of China's unwavering commitment to opening up."

At this year's CIIE, Danone not only showcased multiple globally leading innovations that incorporate Chinese insights but also presented the long-awaited scientific breakthrough—Aptamil Profutura. China is the first market in the world where this product is available for purchase.

Xie Weibo emphasized: "China is one of the most exciting and diverse markets, the ideal place for Danone to fulfill its mission of 'bringing health to as many people as possible through food,' and to implement its dual responsibility of 'commercial success and social progress,' as well as a crucial opportunity for Danone's future development."

Leveraging the spillover effects of the CIIE, Danone has successfully partnered with multiple stakeholders this year to announce several new initiatives under the "Vibrant Journey" program, including joint efforts with the China Foundation for Birth Defects Intervention and Relief to provide care, education, and research collaboration for patients with genetic metabolic disorders and groups with special nutritional needs; and signing Chinese female mountaineer Yang Xiaohua to encourage Chinese women to break through their limits.

Xie Weibo stated that in the future, Danone will continue to seize opportunities such as the China International Import Expo to integrate cutting-edge global technologies with precise local market insights, in order to better serve Chinese consumers and contribute to the Healthy China, Beautiful China, and high-quality development initiatives.

Text and Images by Liu Xuying

Editor/He Xiaoxi, Li Guheng

Review/Time

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