进博会开到第七届了。场馆内，客流熙熙攘攘，谈生意、扫微信、聊合作；场馆外，各种推介会、研讨会、交流会不断，持续释放“进博热度”。七年来，进博会的“用户”黏性越来越强，这是怎么做到的？来进博会现场走一走，就能找到“密码”。

每年都在“进化”
每年的进博会，都有新变化，都在不断进化。这种进化，首先体现在展品上，前六届进博会上，近2500项代表性首发新产品、新技术、新服务集中亮相。第七届进博会又“上新”400多项。小到一粒药，大到一架电动飞行器真机，各种首展首秀令人目不暇接。行走在进博会，总能让人眼界大开。

This is reflected in the exhibition area setup. Based on the existing exhibition areas for food and agricultural products, automobiles, medical devices and healthcare, and trade in services, the fourth CIIE introduced a dedicated integrated circuits zone for the first time, the fifth CIIE introduced an artificial intelligence zone, the sixth CIIE focused on creating an innovation incubation zone, and the seventh CIIE introduced a new materials zone for the first time... Through these exhibition areas and zones, one can observe the growth path of new quality production forces and feel the pulse of high-quality development.

This year, the energy enterprise that was spun off for the first time appeared as an independent company at the 7th China International Import Expo, showcasing the direct air capture technology model (Asian premiere) and the carbon capture solution model (China premiere), contributing to China's green and low-carbon transformation. During an interview, Xu Xin, President of Gas Power Services China, wore a seven-year "full-attendance" badge awarded by the CIIE Bureau. "In just a few days, we had the opportunity to meet with many power generation companies and provincial government delegations. Through face-to-face communication, we can quickly understand the latest trends in the Chinese market, which is crucial for multinational companies' development in China. The CIIE is not just a platform for transactions, but also a high-level open platform, communication platform, and cooperation platform," Xu Xin said, indicating that they are ready to participate in the 8th CIIE.

“转化”能力越来越强
“展品变商品”“展商变投资商”，强大的转化能力，使得进博会产生明显的溢出效应，进而服务经济高质量发展。在进博会医疗器械及医药保健展区，各展商铆足了劲推出各种首发首展。医药展区也是进博会转化能力最强的展区之一，这里展出的新药，有的几个月后就能在中国获批上市。

Relying on the CIIE platform, the "time difference" in the approval of new drugs between China and Europe and the United States is continuously shrinking, with some even able to "take the lead". This year, the subcutaneous injection formulation of Stelara, a rare skin disease drug under the German pharmaceutical company Boehringer Ingelheim, was approved in China ahead of the United States, the European Union, and Japan. In the same month, the new indication for chronic obstructive pulmonary disease (COPD) of Sanofi's star product Dupixent was approved in China, with the shortest approval time compared to the European Union and the United States. Novo Nordisk, a Danish pharmaceutical company, announced that the weekly insulin formulation NovoPen, which made its debut at this year's CIIE, will be launched in China at the end of this month, bringing new treatment options for diabetes patients. Based on the positive feedback from the Chinese market, many multinational pharmaceutical companies are full of confidence in their future development. Gao Haoting, President of Boehringer Ingelheim Greater China, stated that the company will continue to increase R&D investment in China in the next five years.

制度创新持续“深化”
在服务保障方面进博会持续“上新”：海关新增“简化部分产品参展相关证书要求”的举措；出入境管理部门开通12367出入境服务进博咨询专线；上海26个主要口岸设置119个进博会服务专窗和专用通道。许多进博会期间的创新举措固化下来成为常态化制度，如海关允许展品在展后结转到特殊监管区、支持常年保税展示交易。这些制度创新，优化了营商环境，支持了新产业、新业态、新模式的发展。

The Cultural Relics and Artworks Zone is the most artistic section of the CIIE. Unlike ordinary goods, the "entry journey" of cultural relics and artworks is more complex. Shanghai FTZ International Cultural Investment Development Co., Ltd. has been deeply involved in both the "front stage" and "back stage" of the CIIE and the Shanghai International Art Trade Week in recent years. Relying on institutional innovation, it has introduced a "one-stop" service covering the customs clearance, entry, storage, display, transaction, delivery, and settlement of overseas cultural relics and artworks. Statistics show that from the fourth to the sixth CIIE, the Cultural Relics and Artworks Zone attracted a number of exhibitors and facilitated the transaction of cultural relics and artworks. Outside the CIIE, the Shanghai International Cultural Relics and Artworks Trading Center launched a joint trading entity annually, and during the seventh CIIE, it held a new auction special session, adding a new example to the "Pudong Model" for cultural relics and artworks trading. Hu Huanzhong, Chairman of Shanghai FTZ International Cultural Investment Development Co., Ltd., stated that relying on the CIIE and the International Art Trade Week, the Shanghai FTZ will promote the integrated development of multiple formats such as "culture + technology" and "culture + business", aiming for a cumulative value of cultural relics and artworks in and out of the country to reach 100 billion yuan by the year.

Evolution, transformation, and deepening embody the vibrant vitality of the CIIE. Li Qingjuan, Director of the Think Tank Center at the Fudan University School of International Finance, stated that the impact of the CIIE extends far beyond the exhibition itself, with its spillover effects penetrating into international procurement, investment promotion, cultural exchanges, open cooperation, and other areas, increasingly becoming an important force in China's efforts to build a new development paradigm and promote high-quality development.