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Creating the "Invest in China" brand is a specific initiative by the Central Committee of the Communist Party and the State Council to stabilize foreign investment, serving as an important measure to innovate investment attraction methods and broaden investment channels. According to information from the Ministry of Commerce, to implement the decisions of the Third Plenary Session of the 20th Central Committee on deepening the reform of the foreign investment promotion system and mechanism, and based on the experiences and practices from the "Invest in China" campaign, the Ministry plans to use landmark exhibitions, key events, and major platforms to thoroughly explain and analyze the comprehensive advantages of the Chinese economy to foreign investors, aiming to attract more high-quality foreign investment projects.

Since the beginning of the year, the Ministry of Commerce has adhered to a combination of "inviting in" and "going out," conducting promotional events under the "Invest in China" campaign to actively introduce China's investment opportunities. In collaboration with local governments, they have organized investment attraction activities, forming a unified national strategy for attracting investment and continuously enhancing the prestigious brand of "Invest in China."

On [specific date], the inaugural landmark event of "Invest in China" was held in Beijing. Over the past year, the Ministry of Commerce has supported local governments in actively organizing "Invest in China" activities by leveraging their regional advantages, resource endowments, and industrial characteristics. A series of "Invest in China" events were intensively conducted at the 24th China International Fair for Investment and Trade, during the Global Digital Trade Expo, and at the 7th China International Import Expo. Additionally, activities such as "CIIE Goes Local" and local thematic promotions were held across various regions.

From the first "Invest in China" overseas promotion event held in Copenhagen, Denmark, to the "Invest in China" Middle East special promotion and China-Middle East industrial capital docking event in Abu Dhabi, UAE, a series of high-quality investment promotion activities have been conducted in Europe, America, Japan, the Middle East, and other regions. These activities, through policy promotion, Q&A sessions, industrial matching, and experience sharing, have significantly enhanced the overseas investment attraction efforts, continuously strengthening the brand influence of "Invest in China."

Creating the "Invest in China" brand, continuously optimizing the business environment is one of the key focal points. In the past year, the Ministry of Commerce has engaged in regular communication and exchanges with foreign enterprises and foreign chambers of commerce more than a hundred times, coordinated to resolve over a hundred difficulties and problems faced by foreign enterprises, and strengthened comprehensive support for key foreign investment projects and landmark foreign investment projects. At two special roundtable meetings on the implementation of the "foreign investment measures," the Ministry of Commerce invited relevant national departments to have "face-to-face" exchanges with representatives of foreign enterprises and foreign chambers of commerce. Adhering to goal orientation, problem orientation, and demand orientation, the meetings focused on the issues and demands frequently raised by foreign enterprises, conducted specific analysis, and promoted classified solutions, further enhancing the implementation of policies related to the "foreign investment measures."

From the central to local levels, continuously building the "Invest in China" brand will remain one of the key focuses of stabilizing foreign investment this year.

Recently, Shanghai has released an action plan to optimize its business environment. The plan outlines a series of tasks and measures across five areas, including deepening reforms aligned with World Bank standards, enhancing overall services for enterprises, and optimizing enterprise-related regulatory inspections, aiming to elevate the construction of the business environment to a new level. From the package of policies introduced in this plan, it can be seen that Shanghai will formulate an annual list of major foreign investment projects, implement a classified promotion plan for regional headquarters of multinational companies, and support foreign-funded headquarters in Shanghai to enhance functions such as research and development innovation, financial management, and investment decision-making.

According to the foreign investment support policy arrangements disclosed at the high-quality development conference in Guangdong Province, this year Guangdong will intensify its efforts to attract and utilize foreign investment. It will successfully host the Global Investment Promotion Conference for the Guangdong-Hong Kong-Macao Greater Bay Area and the Economic and Trade Cooperation Investment Promotion Conference between the Pearl River Delta and the eastern, western, and northern regions of Guangdong, aiming to establish the "Invest in Guangdong" brand. Simultaneously, Guangdong will vigorously implement the strategy of having top leaders spearhead investment promotion efforts, solidly organize more than one industrial chain investment promotion event under the "Invest in Guangdong" initiative, and strive to attract more high-level, strongly influential major foreign investment projects and quality projects to settle in the region.

Jiangsu Province has proposed to more vigorously promote institutional openness, advance open innovation across the entire industrial chain in fields such as biomedicine where conditions permit, steadily expand the opening of the service sector, promote digital trade cooperation, strengthen carbon footprint management, and green electricity and certificate services, to form a globally competitive open innovation ecosystem. Additionally, Jiangsu will conduct a new round of recognition of foreign-funded headquarters and qualification verification for tax exemptions and refunds for foreign-funded R&D centers, aiming to add approximately a certain number of regional headquarters and functional institutions of multinational corporations, and a certain number of foreign-funded R&D centers throughout the year.

In the year, Chongqing will make every effort to stabilize foreign trade and strengthen foreign investment, promoting the quality and efficiency of the open industry. Adhering to the "one game of chess" approach for the city's opening, it will strengthen systematic planning, form a cohesive force, tighten and solidify responsibilities, comprehensively deepen reforms, and strive to create a new situation in opening up to the outside world.

Text/Yan Lanfei

Editor: Tang Li Mengni

Reviewed by Zhang Yumei

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