2024.0410

Number of words in this article:845, the reading time is about 2 minutes

introduction：这是退休后的马云五年来首次长篇幅分享对公司改革创新及未来前景的思考。

** Author| ** First Finance and Economics Chen Yangyuan

On April 10, First Financial Reporter learned that Alibaba founder Jack Ma posted a post titled "To Reform to Innovation" on Alibaba's intranet, highly affirming the courage of the new management composed of Cai Chongxin and Wu Yongming to change, saying that Alibaba has returned to the track of healthy growth and supports continued reform.

In the article, Ma Yun praised the courage and effectiveness of the company's new management reform in the past year,"Facing problems and facing the future, trusting young people, fully empowering the young team, and making decisive and clear decisions on what we want and what we don't want.""The core change this year is not to catch up with KPIs, but to recognize ourselves and return to the track of customer value. "

Regarding the future of the industry, Ma Yun judged that "a time span of three to five years is like a century for the Internet field, which is enough to undergo earth-shaking changes." He said,"Not only must we have the courage to admit and correct yesterday's problems in a timely manner, but we must also reform for the future." He encourages employees to innovate at the right time and constantly do things that others dare not do, don't want to do, or haven't done.

It is reported that this is the first time in five years after retirement that Jack Ma has shared his thoughts on the company's reform, innovation and future prospects at length.

In November last year, Jack Ma responded on the intranet when the market value of Pinduoduo's U.S. stocks approached Ali, congratulating Pinduoduo for its decision-making, execution and efforts over the past few years. At the same time, he firmly believed that Ali will change, Ali will change.

On April 3, Cai Chongxin, chairman of Alibaba Group, reflected on Ali's problems in the past few years during an interview. "Because we forget who our real customers are. Our customers are users who use our app to shop, and we don't give them the best experience. So to some extent, we kind of fell for it. "

Cai Chongxin said that in the future, Ali will first admit its mistakes and reorganize its personnel. He commented on Wu Yongming, the newly appointed CEO of Alibaba, as "very, very focused on users, focusing on products, interfaces and user experience," which is the most important thing for Alibaba.

With the speeches of Cai Chongxin and Ma Yun, Ali's future-oriented reform direction gradually became clear.

According to Alibaba insiders, Ma Yun signed this post with the nickname "Feng Qing Yang" and the writing tone was as firm and optimistic as ever."Although Teacher Ma is not in a specific management position, as the founder, he always stands up at the most critical moment of the company's development. Solve doubts and encourage employees."

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