2024.0406

Number of words in this article:878, the reading time is about 2 minutes

introduction：分析人士认为，过高的金价会抑制黄金首饰消费。

** Author| ** First Finance Liu Xiaoying

During the Qingming Festival holiday, prices in the domestic gold retail market continued to soar to a new high. On the morning of April 6, when a reporter asked a salesperson in a Liufu store about the price of a gold necklace, the salesperson blurted out that it was 703 yuan/gram, and then added:"just a moment, this is the price for the 5th. Today's price has gone up again. It is being updated." Before long, she quoted the latest price of 718 yuan per gram and said that the salary would be calculated separately. Also on April 6, the retail listing prices of Zhou Shengsheng, Lao Miao Gold, Chow Tai Fook, Lao Fengxiang and Chao Hongji have soared to 719 yuan / g, 717 yuan / g, 718 yuan / g, 717 yuan / g and 718 / g respectively. However, different brand stores will offer different degrees of discount, such as Liufu and Zhou Shengsheng's gold ornaments can be discounted by 90% to 9.2%, while Chow Tai Fook's is about 5% discount. China has become a big consumer of gold. According to the China Gold Association, China's gold consumption reached 1089.69 tons in 2023, an increase of 8.78 per cent over the same period last year. Of this total, the consumption of gold jewelry was 706.48 tons, an increase of 7.97 percent over the same period last year, and the consumption of gold bars and coins was 299.60 tons, an increase of 15.70 percent over the same period last year. Gold prices have risen continuously since the beginning of this year, and there was a rush to buy gold in many places at the beginning of the year due to the superimposed consumption factors of the traditional Lunar New year, but now after March or April, consumers' enthusiasm for buying has declined. "now it's really one price a day." The sales of a gold store told reporters, "the price of gold has risen so high that we are waiting to see." Compared with the large passenger flow in other restaurants and clothing stores, during the Qingming Festival short holiday, the reporter continuously visited the brand gold stores in several shopping malls in downtown Shanghai and found that there were only twos and threes of customers in these brand stores, and some gold jewelry counters were also empty. After the inquiry, the few consumers who looked at the ornaments in the store said that the price was too high. "it's too high to understand, it's too boring to buy now." Zhang Dong, a senior gold analyst and chairman of Yijiahuang Jewelry (Chengdu) Co., Ltd., believes that for quite a long time in the future, consumers will reduce their consumption of gold because the price of gold has risen too high. therefore, there will not be too many hot sales of gold in the future, because high gold prices will restrain gold jewelry consumption. Bo Wenxi, chief economist of IPG China, said that gold prices are likely to remain high in the short term, but there is uncertainty about the price trend in the medium and long term. For ordinary consumers, when buying gold jewelry, the timing will not be too different. However, investors should be alert to the possible risks of falling gold prices and should not blindly chase higher.

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