2024.0330

Number of words in this article:3320, reading time is about 6 minutes

introduction：虽然小米汽车曾辟谣，但优先购买权已经横行。

** Author| ** First Finance Xiao Yisi, First Finance Information

In mid-March, it was reported on the Internet that Xiaomi will give priority to car purchases to specific individuals and companies. On March 20, another media reported that Xiaomi had issued car purchase invitations to supply chain, channel partners, ecological chain companies and invested companies with Xiaomi system. Like Xiaomi phones, users who receive the "F code" can guarantee priority delivery. But with regard to these two pieces of news, Xiaomi Group founder and Chairman Lei Jun and Xiaomi Group Public Relations General Manager Wang Hua refuted the rumors on March 14 and March 20 respectively, saying that there was no relevant policy and "currently there is no'F code'or similar priority purchase channel". But after Xiaomi's press conference, the news that Xiaomi's "F code" had been hyped spread all over the world. One consumer complained on the social platform that he wanted to snap up an original version of Xiaomi SU7 after the launch on March 28, but by the time he filled in the information, the car had sold out, thinking that his hand speed was too slow, only to find that someone had got the original "F code" in advance. As of 5: 00 p.m. on March 29th, the reporter found on the second-hand trading platform that there were many resale orders for the preemptive right "F code" in the original version of Xiaomi SU7, with prices ranging from hundreds to tens of thousands, with the lowest price being 888yuan and the highest price being 100000 yuan.

A person familiar with the matter who received the "F code" told reporters that as early as March 8, Xiaomi Automobile had confirmed the purchase of cars by supply chain companies and other partners. On the evening of March 28, at about 9:15 before the official opening of Xiaomi SU7, registered personnel received a text message from Xiaomi Automobile. The text message contained a web link. After clicking, they could select the exclusive version of the founding version in advance. Number. At 10 p.m. on March 28, people who receive the "F code" can pay the deposit and lock the configuration. The text message provided by the person to the reporter and the screenshot of the Xiaomi Auto APP showed that he received the text message at 9:15 pm yesterday, and the exclusive number had been confirmed on the Xiaomi Auto APP at 9:26, which was about 34 minutes away from the scheduled opening time of the Xiaomi Auto The founding edition is scheduled to open.

The reporter learned from multiple resale order personnel that the "F code" is valid for 24 hours. Perhaps the "F code" attracted much attention, and one of the resellers quickly sold its "F code", and the price was 24888 yuan including a deposit of 20,000 yuan for the founding version. It is worth mentioning that a Xiaomi insider also told the First Financial Reporter on March 29,"No one asked for the (F code) when it was issued, and it was too late to ask for it last night." This also confirms the authenticity of Xiaomi Automobile's "F code" priority rights to lift the car. As of press time, Xiaomi Group did not respond to questions from the First Financial reporter about the "F-Code" incident.

It reached 88898 units in 24 hours, and Xiaomi Motors responded to complaints from netizens

On March 29, Xiaomi Automobile's official Weibo reported that Xiaomi SU7 was launched within 24 hours, with a large number of 88898 units.

First Finance and Economics previously reported that on the morning of March 29, many Xiaomi Automobile reservation users stated on social platforms that the previously paid deposit of 5000 yuan could not be refunded, which was inconsistent with Xiaomi Automobile's announcement that the deposit would be refunded without reason within 7 days. See ["Hot Search First! Xiaomi Automobile has been complained by hundreds of consumers "](. On the evening of March 29, Xiaomi Automobile's official Weibo account answered questions from netizens on recent hot issues such as "user feedback that deposits are non-refundable".

1. Why is the Xiaomi SU7 's big fix available in 7 days?

According to industry practice, major reservations generally have a hesitation period, ranging from 1-3 days, during which time you can cancel or change reservations. Once the configuration is confirmed and the order is locked, the vehicle will enter production.

Considering the large number of reservations for Xiaomi SU7 tasting and test drive, and at the same time, in order to further protect user rights and allow everyone to have a more adequate test drive experience and consideration time, we will extend the hesitation period before April 30 to 7 days.

2. Then why is there user feedback that the deposit is not refundable?

The date can be retired within 7 days. However, we also provide the option of active locking configuration. Once the locking configuration is completed, the vehicle will enter the production stage, and the configuration cannot be modified again. At this time, the deposit is non-refundable. As of 12 noon on March 29, our customer service system had received a total of 469 requests for refund and modification.

During the purchase process of Xiaomi Automobile APP, there were three reminders about the non-refundable active lock orders, and a pop-up prompt was directly displayed during the final "lock configuration". We also hope that everyone will understand that before locking the configuration, please choose carefully.

3. Pay the deposit, how to lock the order in advance? How to get a refund correctly within 7 days?

After paying the deposit, you can log in to the Xiaomi Auto APP "My"-"Order"-"Vehicle Order"-"Lock Configuration" to lock the order in advance; if you need a refund, you can log in to the Xiaomi Auto APP "My"-"Order"-Operation in "Vehicle Order", and the deposit will be refunded the same way within 7 working days.

4. If a lock order has been placed, can the order be renamed or the rights and interests transferred to others?

After the order is locked, the person making the order cannot modify it, and the rights and interests will not follow the order.

5. How many people does the store receive test drives every day? How long does it take to make an appointment now?

Test drive reservations are very popular at present. Currently, our store expects the number of test drives per store to be about 90-120 people per day, and now the waiting time for an appointment is about 3-5 days. Thank you for your patience and support, and please understand more.

6. It's so popular, how long can it be decided now? Can production capacity keep up?

The founding version of Xiaomi SU7 began delivery as early as April 3. The start-up and delivery time of the non-founding versions of Xiaomi SU7 and Xiaomi SU7 Max starts at the end of April, and the start-up and delivery time of Xiaomi SU7 Pro starts at the end of May. For details, please refer to the expected pick-up period when selecting the APP.

The current confirmation orders continue to be popular, and our factory is making every effort to increase production capacity and fully mobilize supply chain partners to ensure supply. There will be different pick-up cycles for different models, configurations, colors, etc., and we will update them to the Xiaomi Car APP and Mini programs based on the adjusted production situation.

7. What financial services are currently provided? What is the minimum down payment?

If you order Xiaomi SU7 before June 30, 2024, you can enjoy a preferential financial plan at an annual rate of 2.5% with a minimum down payment of 15%, and a maximum term of 60 terms.

8. If I make a reservation after April 30, can I still enjoy the car purchase rights gift package?

At present, the car purchase rights gift package is only for customers who make reservations before April 30. For car purchase rights after April 30, please continue with the official notice.

9. If the car cannot be picked up within the delivery time seen when booking the car, will there be corresponding compensation?

Based on the current hot orders, we are making every effort to boost production to respond. If the car cannot be picked up due to our reasons during the delivery time of the display, we will formulate corresponding policies as appropriate and announce them in a timely manner.

10. There is no delivery center in my city. Can I buy cars from other places and drag them back to the local license?

For users who apply for licenses in other places, we will assist in applying for temporary licenses in other places when handling the vehicle pick-up procedures at the delivery center, so that users can drive to the place where they belong.

We currently do not support door-to-door delivery services from delivery centers to foreign cities. Please understand.

11. Why do black and white need to be charged? Black and white are free, but is it more reasonable to charge for other colors?

After the December 28 technical conference, everyone gave very, very good feedback on our Bay Blue, Olive Green and Elegance Gray, so although the cost of these three colors was very high, we decided to give them to everyone for free.

We hope that every millet SU7 can become a beautiful scenery on the street, so we have carefully created 9 colors, each carefully selected from hundreds of sample paints developed.

Even the most popular black and white are not ordinary black and white. We have also added pearl powder to pearl white and metal powder to diamond black, so that the most common black and white can present a much higher level than the industry. level texture. I hope everyone can go to our offline stores to taste different colors.

12. When will Xiaomi Life accessories such as Xiaomi SU7 car models and stainless steel mugs be replenished?

Thank you for your love of ecological products. Orders are very popular at present, and we have increased factory production capacity overnight. A new batch of products is already on the way, please keep an eye on Xiaomi Auto APP Mall.

13. When will the second batch of delivery centers be announced?

Based on the comment data of rice noodles on 20 candidate cities, and combined with the store layout, we have selected the following 10 cities to supplement the construction of sales and service stores:Jinan, Shandong, Changzhou, Jiangsu, Nantong, Jiangsu, Jinhua, Zhejiang, Nanning, Guangxi, Changchun, Jilin, Guiyang, Guizhou, Zhuhai, Guangdong, Quanzhou, Fujian, Xiantao, Hubei. The above 10 cities will open one after another this year.

In the future, we will continue to add stores in other cities in a timely manner to provide everyone with a more convenient car-watching and test drive experience.

14. Install CarIoT such as mobile phone brackets and physical buttons. Can safety be guaranteed if there is an accident such as a collision?

The CarIoT devices installed on the periphery and instrument panel of the Xiaomi SU7 central control panel are all fixed with threaded mounting ports, so you don't have to worry about firmness.

The officially produced CarIoT has passed long-term vehicle mountability verification, including safety, environmental adaptability, ruggedness, NVH and sealing performance, reliability and durability, etc., verifying the impact of the equipment itself and the equipment on the vehicle, compared with externally purchased accessories. More peace of mind.

In addition, when someone is in the passenger seat, it is recommended not to install mobile phone brackets and other equipment at the right 1/4 threaded interface during driving (the right passenger seat is equipped with an airbag).

15. How long is the air spring guaranteed?

The air spring is guaranteed for 60 months or 100,000 kilometers.

We provide users with vehicle warranty rights (except for wear and tear parts) for 60 months or 100,000 kilometers (whichever comes first), covering the suspension system that everyone is concerned about, including springs (coil springs, torsion bar springs, leaf springs, air springs, hydraulic springs, etc.), control arms, and connecting rods. Detailed warranty policies can be found on the relevant interface of Xiaomi Automobile's official website.

16. How is the specific energy consumption performance of Xiaomi SU7?

Xiaomi SU7 has always regarded "long battery life" as one of the most critical product goals. The entire vehicle has been optimized for low power consumption and achieved excellent actual energy consumption performance. The minimum energy consumption of the standard version of CLTC is 12.3 kWh/h, and the minimum CLTC energy consumption of Xiaomi SU7 Max is 13.6 kWh/h.

Some media have re-examined our actual battery life:In the continuous high-speed scenario, the Xiaomi SU7 Max with a battery life of 810 kilometers under CLTC operating conditions actually ran to 643 kilometers (media testing until the electricity meter showed 0, and in fact, it can continue to travel for more than 10 kilometers), and the battery life retention rate is nearly 80%. In the high-speed and high-power-consuming scenario, the actual energy consumption is 15.7kWh/h, which is an excellent achievement.

(First Financial Reporters Lu Qian and Huang Lin were also helpful for this article)**