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Recently, the Central Cyberspace Administration issued a notice to deploy and carry out the special action of "Clean Up·Optimize the Business Network Environment-Rectify the Chaos of Infringement Information Related to Enterprises". It is reported that this special action focuses on the chaos of online information content that violates the legitimate rights and interests of enterprises and entrepreneurs, focusing on rectifying issues such as smearing and slandering the image and reputation of enterprises and entrepreneurs without factual basis, concocting and spreading false and false information, extortion and seeking illegal interests, and interfering with the normal production and operation order of enterprises and malicious speculation of enterprise-related public information.

In today's era,"everyone has a microphone", and rumors are everywhere on the Internet. Among them, unbearable remarks surrounding enterprises and entrepreneurs can be seen from time to time. Some piece together anecdotes, distort and interpret corporate behavior, and belittle the personality of entrepreneurs; some fabricate facts, cause trouble, fabricate specious technical posts, and slander product quality; others engage in gossip, exaggerate bizarre scandals, and focus on entrepreneurs 'private lives.

Behind this, a gray industrial chain has even been formed,"riding popularity-attracting traffic-increasing fans-quickly realizing cash." In order to gain attention, some self-media deliberately hyped and maliciously consumed companies and entrepreneurs, making a lot of money. In particular, some well-known companies and entrepreneurs themselves have high attention and have become targets of traffic chasing and hunting. Not only has their image been greatly damaged, but normal production and operations have also been dragged down.

"The business environment is a 360-degree three-dimensional system, including multiple subsystems such as rule of law, government affairs, industry, nature, society, openness and public opinion." Especially nowadays, the interaction between reality and the Internet is becoming stronger and stronger. Any false slander may spread rapidly, which in turn affects consumers 'choices and the trust of the market.

There are many similar cases at home and abroad."A basin of dirty water" has been poured over, and companies that have suffered from innocent disasters have to spend a lot of time, energy and financial resources to deal with it. Even if they prove themselves innocent in the end, the timing of development waits for no one, and the image damage caused is difficult to recover. Faced with the "judge of public opinion" who is punished for every effort, entrepreneurs are under great pressure and inevitably feel bound. Creating a clear public opinion environment and making the economic cycle smoother has increasingly become the common voice of enterprises and the market.

In recent years, relevant departments have continued to crack down on Internet "trolls" to name companies and entrepreneurs. Since last year, relevant special actions have been promoted to thoroughly clean up and deal with false, false and infringing information related to enterprises and entrepreneurs. The Supreme People's Court and the Supreme People's Procuratorate have successively issued regulations requiring increased crackdowns on maliciously smearing enterprises and entrepreneurs. Only by continuously improving supervision and management and making "evildoers" pay the due price can we deter more people who are eager to move.

In this process, the platform, as the first person responsible for content management, must be at the forefront. For example, we must popularize information on laws, regulations, community rules, etc., strengthen the review and management of enterprise-related information, establish a "blacklist" system, etc., strictly control the source, and the spread of rumors will lose their amplifier.

China's economy has climbed over a hill, calling for more people who can and want to do things to show their talents. Only by clearing out the rumors and noise can they have a clear ear and a calm mind. More importantly, returning the network ecosystem to a clean and market competition to fairness, allowing those who are enterprises to do their best to do business and those who seek development to concentrate on development will also greatly enhance the development efficiency of China's economy. I believe that the actions to purify the corporate public opinion environment will form a synergy with other relevant policies to make China's business environment better and better.

wrote an article:Tian Wenzhi