Recently, the kitchen and bathroom appliances replacement government subsidy special event of the discount e-commerce platform Vipshop has officially gone live, distributing kitchen and bathroom appliances consumption vouchers totaling tens of thousands of yuan to consumers nationwide. Consumers purchasing subsidized products in the event can enjoy an immediate discount of % on each item, with additional discounts for Super VIP members, and the chance to further enjoy payment reductions when using designated bank cards, offering unprecedented discounts.

According to the introduction, the scope of this kitchen and bathroom appliance replacement subsidy is extensive, covering various categories such as steam ovens, microwaves, dishwashers, sterilizers, rice cookers, coffee machines, bread makers, air purifiers, sweeping robots (including washing machines), vacuum cleaners, smart locks, smart toilets, smart clothes dryers, bathroom heaters, beauty instruments, electric shavers, irons (including steam generators), juicers/blenders, air fryers, and smart showers.

The process for consumers to claim kitchen and bathroom appliance replacement subsidies is extremely simple and convenient. Starting from the beginning of the month, every day from 10:00 AM, consumers can open the VIPSHOP app or mini program, search for keywords such as "Small Appliance Consumption Voucher" or "Kitchen and Bathroom Consumption Voucher" to enter the event zone, claim the consumption vouchers, and select their desired products to place an order, enjoying an immediate 10% discount on each item. The consumption vouchers must be used on the day they are claimed. During the event period, each consumer can enjoy a maximum of one subsidy benefit.

Kitchen and bathroom appliance replacement subsidies can be used in conjunction with VIPshop's Super Membership discounts and additional promotions, benefiting self-operated home appliance products on the platform. Additionally, the platform will gradually launch payment discount activities with multiple banks, offering consumers more cost-effective options.

According to a spokesperson from VIPSHOP, many popular products on the platform, such as Xiaomi air purifiers, XGIMI projectors, Joyoung blenders, air fryers, Midea rice cookers, Flyco electric shavers, beauty instruments, Kaadas smart locks, and Bear health pots, have reached new lows in final prices after combining renewal subsidies, merchant discounts, and platform promotions. "For example, the XGIMI projector, which is highly favored by young people, is priced at around yuan on the platform. After using the government subsidy, the final price is less than yuan. Another example is the Xiaomi air purifier, which is priced at around yuan on the platform. After combining the government subsidy with a super member discount of over 90%, the final price is only around yuan. If participating in designated bank full reduction activities, the final price will be even lower, which is expected to attract many consumers with renewal needs."

Consumers are increasingly valuing the intelligence, portability, technological feel, and personalized design of kitchen and bathroom appliances, no longer merely satisfied with basic functions. In recent years, Vipshop has also introduced more high-quality and cost-effective kitchen and bathroom appliances to meet diverse consumer needs. We hope to use this event to bring more consumers good products, good prices, and good service, and to drive a new round of growth in platform sales," the spokesperson said.

At the same time, the VIPSHOP.com Pre-Sale Carnival has already started selling in-stock products at 0:00 on the day of the month. It is reported that this year's Double 11, many popular products on the platform are priced at the lowest of the year. Additionally, three limited-time flash sales of 24 hours each will be launched at 20:00 on the evening of the month, 20:00 on the evening of the month, and 20:00 on the evening of the month, with tens of thousands of popular products further discounted on top of the promotion prices. Moreover, within the first hour of these three events, limited-time discounts will also be available. In terms of discount methods, consumers do not need to meet a minimum purchase amount or combine orders; a single item can enjoy the discount immediately. Besides upgrading kitchen and bathroom appliances, the platform is also actively meeting the diverse and varied "renewal" needs of a wide range of consumers.