The First "Agricultural Bank of China Agricultural Machinery Financial Services Festival for Farmers" is in Full Swing
This is a critical period for autumn grain. In the foothills of the Tianshan Mountains in Xinjiang, harvesters are shuttling back and forth in the fields, collecting grain with plump kernels into orderly storage. Farmer Ms. Yang's face is filled with the joy of a bountiful harvest. "This year, I just happened to buy a harvester using the Agricultural Bank's installment loan. I pay in installments each month without any interest, and the efficiency of grain collection has greatly improved!" Ms. Yang said. The "installment loan" she mentioned is a credit card installment product for agricultural machinery launched by the Agricultural Bank, offering farmers zero-interest and low-interest installment purchase services for agricultural machinery, actively supporting a bountiful grain harvest, and ensuring the stability of the "Chinese rice bowl."
To better meet the financial needs of farmers during the autumn harvest and enhance the quality and efficiency of financial services in rural revitalization, on a certain date, Agricultural Bank of China launched the first "Agricultural Bank of China Agricultural Machinery Financial Services Festival" in Shijiazhuang, Hebei. The event invited representatives from the Agricultural Mechanization General Station of the Ministry of Agriculture and Rural Affairs, the China Agricultural Machinery Industry Association, the Hebei Department of Agriculture and Rural Affairs, as well as major agricultural machinery manufacturers and dealers. The aim was to streamline the financial services supply chain, gather多方力量 to build a new ecosystem in the agricultural machinery industry, and jointly write a "good harvest scene" for the autumn harvest.
Agricultural machinery and equipment are crucial tools for implementing the national strategy of "storing grain in the fields and technology," serving as important indicators of China's manufacturing and agricultural technological levels, and an inevitable choice for accelerating the formation of new agricultural productive forces. In recent years, with the continuous advancement of the new round of the initiative to increase grain production capacity by a thousand billion jin and the continuous decline in financing costs, China's large and medium-sized agricultural machinery products have shown a pattern of "both supply and demand thriving," and the habit of purchasing machinery in installments has basically taken shape.
As a leading bank in serving rural revitalization, Agricultural Bank of China has deeply implemented the central government's requirements on strengthening the weak links in agricultural machinery equipment and promoting large-scale equipment upgrades. At this year's "Financial Services Festival for Agricultural Machinery Benefiting Farmers," the bank focuses on promoting its credit card installment product for agricultural machinery purchases. By integrating government subsidies for machinery purchases, manufacturer interest subsidies, and bank privileges, and partnering with leading agricultural machinery equipment manufacturers, the bank offers diversified repayment methods tailored to farmers' production cycles, with credit limits up to tens of thousands of yuan, significantly reducing the financial cost of purchasing agricultural machinery and filling the gap in credit card services for agricultural machinery finance among large state-owned commercial banks.
Agricultural Bank of China has fully leveraged the "two channel advantages" of both online and offline platforms, relying on the mobile banking app with hundreds of millions of monthly active users and over a thousand county-level branches, to collaborate with major agricultural machinery enterprises in promotional activities. These efforts aim to stimulate the consumption vitality of "trade-in for new" agricultural machinery, delivering high-quality financial services to every household. Additionally, the Agricultural Bank of China will continue to optimize the business processing procedures, actively align with the electrification and intelligent development trends in the agricultural machinery industry, and promote the online processing and instant approval of credit card installment services for agricultural machinery, creating a seamless and efficient one-stop financial service experience. This allows farmers to enjoy purchasing discounts without leaving their homes.
As of now, the Agricultural Bank of China's credit card installment service for agricultural machinery, benefiting farmers, has been implemented across various provinces (autonomous regions and municipalities) nationwide, providing financing services to over ten thousand farmers and disbursing loans exceeding billions of yuan. The Agricultural Bank of China will steadfastly adhere to the original aspiration and mission of serving the people through finance, continuously optimizing the financial service model for farmers, and jointly building a new ecosystem for agricultural machinery financial services with all parties, contributing more strength from the Agricultural Bank of China to secure China's food supply.