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Industry insiders point out that China's coffee industry is in a period of rapid expansion, with annual growth rates maintaining double digits. The "Global Coffee Industry Development Trend Insight Report" and index released at the 9th Lujiazui Coffee Culture Festival show that the scale of China's coffee industry reached RMB 100 billion, an increase of over % compared to the previous year, with the number of consumers approaching 100 million and annual consumption reaching 100,000 tons.

Global coffee consumption reached 100 million tons in the year, a year-on-year increase of 2.5%, with a total daily consumption of 2.2 billion cups. In 2023, the total number of coffee shops in China was approximately 170,000, with Shanghai ranking first at 8,530.

In addition to China, emerging market countries and regions such as Brazil, the Philippines, and South Korea are all experiencing rapid growth in coffee consumption. Driven by demand, international coffee prices have surged significantly. By [month and year], the price of Robusta coffee had reached a record high not seen since [year].