Recently, as temperatures have gradually dropped, consumer demand for steaming hot food has been increasing, with the representative hot pot being particularly favored by many consumers. On a recent weekday noon, despite it being a workday, a number of consumers had already gathered outside a chain copper pot hot pot restaurant in Mentougou District, Beijing. An employee of the restaurant told reporters that the store has been filling up within half an hour of opening recently, with lines starting to form. "Basically, we have to wait for about 50 to 60 tables at noon, and in the evening, we might have to issue numbers beyond 100."

The staff mentioned to the reporter that, especially after the "National Day" holiday, as the weather turned colder, the number of guests choosing to dine at the hot pot restaurant has significantly increased. Taking this store as an example, the customer flow this month has seen a %% increase compared to last month.

In addition to dining out, some consumers prefer to buy ingredients to make hot pot at home. Reporters saw at a chain supermarket in Beijing that the store had specially set up a hot pot section to facilitate consumer selection, with a full range of hot pot ingredients from base sauces to dipping sauces. Platform data shows that since the beginning of the month, online takeaway orders for "warm food" have been on the rise, with hot pot takeaway orders increasing by over % year-on-year. Searches for "warm food" such as clay pot dishes and nourishing stews have also increased significantly, up by .% and .%, respectively.

The phenomenon of "warm consumption" heating up in cold weather is not only reflected in the catering market, but many consumers are also "dressing" for winter in an instant, starting to purchase winter clothing. Reporters found during visits to multiple shopping malls in Beijing that most clothing stores have placed down jackets, wool coats, and thermal clothing in prominent positions. A shop assistant from a clothing store told reporters that sweaters, base layers, and thinner winter jackets are currently the best-selling items in the store, with sales over the past two weeks showing a significant increase compared to the beginning of the month.

In addition to physical stores, many consumers also choose to purchase winter clothing online. Platform data shows that since the beginning of the month, the consumption of warm clothing has shown strong performance. Among them, the turnover of down jackets and snow boots has increased by over % year-on-year. The turnover of thermal pants has increased by over % year-on-year, and the turnover of thermal vests has increased by over % year-on-year.

Meanwhile, as temperatures plummet, consumer demand for seasonal clothing care has surged significantly. Platform data shows that in the first week of the month, orders for cleaning seasonal clothes and shoes on the platform increased by over % compared to the previous week.