New users can click on "International Business Daily" to follow the 7th China International Import Expo, themed "New Era, Shared Future," which is held in Shanghai from [date] to [date].

According to the Shanghai Municipal Commission of Commerce, to better leverage the "four platforms" functions of the CIIE in international procurement, investment promotion, cultural exchange, and open cooperation, and actively capitalize on the spillover effects of the CIIE, the Commission has collaborated with the China International Import Expo Bureau, leveraging the resources of the Shanghai Trade Promotion Council in international trade promotion and exhibition organization, to establish the Shanghai International Exhibition Trade Promotion Platform. This platform integrates functions such as exhibition services, trade matchmaking, trade services, industry policies, and public services, providing a new digital high-quality public service platform for global exhibitors, buyers, and high-quality exhibition organizers and service providers.

During the 7th CIIE, "Zhanmao.com" leveraged digital technology to provide exhibitors and buyers with professional services such as CIIE information release, trade matching, and online negotiations. To facilitate better trade connections online for businesses, the platform offered "two display windows (cloud exhibition hall and demand hall) and three matchmaking paths (buyers find exhibitors, exhibitors find buyers, platform recommended matchmaking)." Users can connect with their upstream suppliers and downstream buyers through various methods, and the platform will also provide more business opportunity information for enterprises through intelligent recommendations, promoting the practical implementation of "exhibitors becoming merchants" and "exhibits becoming commodities" at the business level.

In addition to serving the CIIE, the platform also aggregates rich and diverse information about Shanghai exhibitions. Users can query and browse various types of economic and trade exhibition information held in Shanghai from multiple dimensions, including exhibition introductions, exhibitor services, visitor services, on-site activities, etc. This not only provides global buyers with accurate and authoritative information about Shanghai's economic and trade exhibitions but also offers exhibitors opportunities to find more professional buyers. Additionally, "ZhanMaoNet" provides enterprises with a comprehensive and efficient one-stop trade service that covers import and export trade services, certification of origin processing, legal consultation, financial services, and more. For users with international trade needs, simply following one platform allows them to "get it all in one step" for inquiries, certificate processing, and obtaining relevant information and services. The platform will gradually promote the expansion of fine-grained service projects in all aspects of international trade import and export, becoming a convergence platform for worry-free and considerate services during the international trade process.

It is worth noting that, centered around the positioning of Shanghai as an international exhibition hub, "Zhanmao Network" is committed to enhancing the spillover effects of the China International Import Expo (CIIE). Digital transformation and technological empowerment are global trends in the exhibition industry. Relying on digital technology, the platform deeply taps into the potential resources of the CIIE, attracting domestic and international exhibitors, buyers, as well as high-quality exhibition organizers and service institutions to gather in Shanghai, thereby enhancing the stickiness and competitiveness of Shanghai's exhibition industry platform.

It is reported that the exhibition industry in Shanghai has achieved remarkable success in recent years, with multiple indicators such as the number of exhibitions and exhibition area ranking first in the country. In a certain year, Shanghai hosted a total of various exhibition events, with a total exhibition area of . million square meters. Among them, there were international exhibitions, covering an area of . million square meters, accounting for .% of the total exhibition area in the city. As the world's first national-level expo with an import theme, the CIIE is large in scale, high in level, and has a significant radiation effect.

In addition, "Zhanmao.com" also leverages the construction of the Shanghai International Trade Center to promote the integrated development of exhibitions and trade. Shanghai's numerous exhibitions have accumulated rich exhibitor product information and procurement demand data. By constructing a trade promotion platform, it promotes the normalization of exhibition effects, drives the transformation of exhibits into commodities, and further propels the expansion, strengthening, and upgrading of the Shanghai International Trade Center.

The data shows that Shanghai's port trade volume reached 8.5 trillion yuan, container throughput reached 47 million TEUs, and the total transaction volume of the financial market reached 251 trillion yuan, all ranking first among global cities. The Yangtze River Delta region, as the area with the strongest comprehensive strength and highest openness in China, has gathered a wealth of market entities, with its total import and export volume of goods accounting for 36.1% of the national total. These provide a solid foundation for the construction of the "Exhibition Trade Network."

Next, "Zhanmao Network" will continue to serve various exhibitions held in Shanghai, constantly exploring new models of integration between exhibitions and trade, enhancing the driving role of the convention and exhibition economy, continuously expanding the spillover effects of exhibitions, strengthening Shanghai's global influence and international competitiveness in the convention and exhibition economy, and injecting new vitality into Shanghai's economic and social development.