The highly anticipated 7th China International Import Expo (hereinafter referred to as the Import Expo) officially concluded, attracting the participation of 340 dairy enterprises from 63 countries and regions around the world. This event also became a grand gathering of advanced technologies and innovative products from global dairy giants in recent years.

At the CIIE, Yili, the world's top dairy company among the Global Dairy Top 5, was once again invited to attend the opening ceremony and themed forums, showcasing a variety of globally innovative health products from its subsidiary Oceania Dairy. This exhibition at the CIIE highlighted new achievements in the international development of China's dairy industry.

From Yili's journey to the China International Import Expo, it can be seen that behind a cup of "good milk" lies the result of Yili's long-term commitment to an international strategy. Over the years, Yili has actively integrated into the national economic development framework, consistently adhering to the principle of mutual benefit and win-win cooperation. It has deeply cultivated global dairy resources, integrated global innovation resources, gathered global intelligent manufacturing resources, and expanded global market resources, providing high-quality nutritional support for consumers worldwide and leading the high-quality development of China's dairy industry.

High-quality "introduction" to gather global resources. For a long time, due to historical reasons and differences in resource endowments, China's dairy industry lagged behind the world's advanced level. Therefore, recognizing this, Yili early on played its role as a leading dairy company, leveraging global opportunities to bring Chinese dairy enterprises to overseas development and strategically position high-quality resources.

Since the beginning, Yili has regarded internationalization as a key strategy for corporate development and has explored opportunities for international growth along the golden milk source zones located between the latitudes of - degrees north and south. Over the years, Yili has made numerous forward-looking moves in regions such as Asia, Europe, Oceania, and the Americas. Particularly in resource-rich Oceania, Yili has been particularly active.

In the month of the year, one of the world's largest integrated dairy bases, the Oceania Production Base, was established in New Zealand. This base covers multiple fields including research, production, deep processing, and packaging, becoming a successful case of China's dairy industry's international development at that time. In the year, Yili further increased its investment in the industrial layout of Oceania, starting with the unveiling of the second phase of the production base project; in the year, it acquired Westland Milk Products, New Zealand's second-largest dairy company, further enhancing its industrial chain layout; in the year, it acquired another New Zealand dairy company, strengthening its resources for high-end dairy products; in the year, in response to the rapid growth in consumer demand for health after the domestic pandemic, Yili began construction of a lactoferrin factory, which upon completion, will rank among the top three in global production capacity.

This series of overseas expansions enables Yili to fully utilize global high-quality dairy resources, ensuring the superior quality of Yili products, better meeting domestic consumers' demand for high-quality dairy products, and also promoting the prosperity of the local dairy industry. At this year's CIIE, Yili showcased products such as MUN黄油, Jindian New Zealand pure milk, New Zealand imported whole milk powder, and Jinlingguan Ruihu, all sourced from the global golden milk belt, and are leading achievements of Yili's high-level "introduction" strategy.

Global Wisdom Convergence: Building a Global Innovation Hub. If resource allocation is the first step for Yili's global expansion, in its globalization strategy, Yili has been accelerating its layout in overseas advantageous research fields. Yili's management deeply understands the importance of technological innovation, especially in recent years, as consumer demand for dairy products has become more diverse and personalized, driving dairy innovation towards the two directions of taste and functionality, which requires enterprises to have stronger technical reserves and R&D capabilities.

In [Month] [Year], Yili established the overseas R&D center with the highest specifications in China's dairy industry in the Netherlands—the Yili European R&D Center; in the same year, Yili signed a cooperation agreement with Lincoln University in New Zealand to establish the Oceania Innovation Center. To further enhance its R&D capabilities, in [Month] [Year], Yili officially upgraded the European R&D Center to the Yili European Innovation Center, expanding its research areas to life sciences, nutrition and health, food safety, and technology development. With the development of the center, the European Innovation Center established partnerships with European universities, research institutions, and collaborators such as Wageningen University in the Netherlands, the University of Cambridge in the UK, the International Life Sciences Institute, and the Technical University of Munich in Germany, becoming a technological highland for Yili's overseas R&D efforts.

After continuous deep cultivation, Yili has now established a global R&D innovation center, achieving global collaboration and forming a global intelligence chain, enabling comprehensive exploration of the latest cutting-edge technologies. While introducing advanced overseas technology achievements, Yili has also accelerated the integration of foreign advanced technologies with domestic R&D and industrial implementation. Yili leads the construction of the National Dairy Technology Innovation Center, the only national-level dairy technology innovation center in the country, which gathers the largest group of top dairy experts in China, exploring a high-quality development path for the dairy industry with Chinese characteristics.

The application of innovative technologies has also brought new growth vitality to Yili. In recent years, from the segmentation of functional products to the creation of new consumption scenarios, Yili has continuously launched innovative products to meet the increasingly diverse needs of consumers. In the area of functional innovation, Jindian Active Lactoferrin Organic Pure Milk has significantly increased the retention rate of lactoferrin to over % through the pioneering technology of ambient temperature lactoferrin targeted protection, breaking foreign technological barriers and achieving global leadership. Yili's financial reports show that the revenue contribution of its representative new products accounted for .% in the first half of the year, providing continuous new impetus for business development. Through global collaboration, Yili has also driven the high-quality development of China's modern dairy industry.

High-level "Going Global" to Expand Global Markets. In recent years, the domestic dairy market has undergone a series of new changes, presenting a situation where both incremental and stock competition coexist. More and more dairy companies are turning their attention to the broader overseas markets. Facing profound changes in both internal and external environments, Yili has proactively sought breakthroughs, actively promoted its internationalization strategy, expanded incremental market space, continuously focused on Southeast Asia, and simultaneously explored markets in Africa and the Middle East.

The Southeast Asian market has a population of hundreds of millions, with a consumer structure dominated by young consumers, and per capita consumption is showing an increasing trend year by year. It is also considered a new growth market for the Asian dairy industry. Currently, Yili's ice cream has established overseas bases in Thailand and Indonesia, and is well-received by local consumers. Additionally, Yili has successfully entered the U.S. market, with its flagship store in Los Angeles officially commencing operations this year. Core brands such as Ambrosial, Yogurt Drink, and Qiaolezi have all made their debut. Considering that Jia Bei Ai's infant formula goat milk powder and Muen Butter had already entered the U.S. market earlier, Yili has become the Chinese dairy company with the most diverse product categories listed in the U.S.

After continuous efforts, Yili now has a total of multiple global partners, spanning six continents and distributed across countries, with products sold in many countries and regions. "Yili's international business has a very clear plan, and we will gradually increase strategic investments and layouts." At Yili's third-quarter earnings conference, Yili's management also stated that Yili currently has a solid foundation for international business expansion. In recent years, Yili has reaped significant gains in overseas layouts and accumulated a lot of experience, exploring a profitable model suitable for Yili. The next step for Yili will be to continue to increase its presence in Indonesia, Thailand, and other Southeast Asian markets with consumption potential, while also introducing more categories into these markets to expand market scale.

At the CIIE, the spokesperson for Yili also reiterated in their speech the hope to continue leveraging the CIIE platform to actively expand cooperation areas with global partners, deepen the breadth and width of cooperation, further advance the construction of high-quality dairy sources, continuously increase investment in innovation, comprehensively promote the digital and intelligent process, vigorously expand the global market, and gather global strength to improve the industrial ecosystem "from a blade of grass to a cup of milk," continuously providing consumers with high-quality products and services, and realizing the dream of "sharing health with the world."