The National Financial Regulatory Administration recently issued the "Guidelines on Further Enhancing the Adaptability of Financial Services for the Elderly," requiring financial institutions to adhere to the people-centered value orientation, actively integrate into the construction of an elderly-friendly society, and propose specific tasks.

The opinion calls for financial institutions to optimize traditional service methods, ensure basic financial services, including optimizing the layout of business outlets, improving the configuration of elderly-friendly facilities, enhancing counter service levels, and continuously optimizing cash services.

Leveraging intelligent technological achievements to enhance aging-friendly service levels, including promoting the adaptation of internet applications for the elderly, optimizing mobile service processes and functions, improving self-service, and promoting the use of portable intelligent services.

The opinion calls for financial institutions to enrich products and services tailored for the elderly, thereby enhancing the quality of life for seniors; strengthen behavioral management to protect the legitimate rights and interests of elderly financial consumers; and conduct financial education to create a secure environment for financial consumption.

The opinion also calls for the formation of a multi-stakeholder synergy to jointly enhance the quality and efficiency of elderly-friendly financial services, including strengthening regulatory leadership, implementing supervisory constraints, and leveraging the role of industry self-regulatory organizations.

The Financial Regulatory Authority has stated that in the next phase, it will guide financial institutions to implement the requirements of the opinions, continuously improving the quality and efficiency of financial services for the elderly. Simultaneously, it will guide industry associations to develop standards for age-friendly services, enhancing the awareness and capabilities of the industry in providing age-friendly services, and offering more considerate and convenient financial services for the elderly.