Since the pilot testing of digital RMB at the end of the year, multiple digital RMB pilot regions and operating institutions have continuously carried out activities to distribute consumption vouchers through digital RMB red envelopes. These vouchers cover key areas that promote consumption, such as dining, automobile, and home appliance sales, playing a positive role in stimulating consumer spending among residents.

To further boost consumption vitality through digital renminbi, recently, digital renminbi operating institutions including the Bank of Communications and MyBank have jointly launched the "Digital Renminbi Month Enjoyment Festival." Starting from the beginning of each month, the event offers digital renminbi benefits through discounts and other methods to drive growth in consumption scale. The first phase of the "Digital Renminbi Month Enjoyment Festival" will run from the 1st to the end of this month.

During the event, users can receive a package of three full-reduction coupons totaling a certain amount, which can be used on online platforms such as Taobao, Ele.me, Feizhu, and Amap, as well as offline supermarkets like Hema. Additionally, the full-reduction discounts can also be applied to utility payment scenarios, such as electricity, water, gas, and heating fees. After receiving the full-reduction coupon benefits, users can select the corresponding Bank of Communications digital RMB wallet or MyBank digital RMB wallet during payment to enjoy the deduction.

Additionally, during the "Digital RMB Month Celebration" event, consumers can enjoy a daily discount benefit from both MyBank and the Bank of Communications, with each offering a full-amount reduction, up to a maximum of yuan per benefit.

During the month, Bank of China also launched a series of digital RMB promotional activities, including RMB digital currency red envelopes for new users of digital RMB, instant discounts on mobile phone recharge fees, SF Express shipping deduction vouchers for all users, and RMB purchases of Bilibili monthly cards.

In addition to the promotional activities available to all users in Digital RMB pilot areas, some Digital RMB pilot regions have also launched Digital RMB payment discounts exclusively for local users in the month. For example, Shanghai has introduced a Digital RMB travel discount. By the end of this month, users in Shanghai who use the "Digital RMB Ride Code" to take public transportation in Shanghai and choose the Bank of Communications Digital RMB wallet as the default payment method will have the opportunity to enjoy a "random reduction" discount on transactions exceeding a certain amount, with the minimum reduction being 0.1 yuan and the maximum reduction being 100 yuan.

Some industry insiders have stated that through this series of digital RMB discount activities, consumers can not only enjoy shopping discounts but also deeply experience the convenience and benefits brought by the digital RMB, thereby enhancing its appeal for use.