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On the morning of April 13, the launching ceremony of the Global Consumption Innovation Series was held in Haikou, Hainan Province. The 4th China International Consumer Products Expo, themed "Sharing Open Opportunities and Co-creating a Better Life", was officially launched.

As China's first major international exhibition this year, the scale of this CIIE has hit a record high again, with a total indoor exhibition area of 128,000 square meters, and the combined area of marine exhibitions exceeding that of previous years; more than 4,000 brands from 71 countries and regions will participate in the exhibition. Ireland will serve as the guest country of honor, and the United Kingdom will hold a brand day event. Countries such as Russia, Mongolia, and Malaysia will participate in the exhibition for the first time, and many international leading brands in niche industries will participate for the first time. A large number of Chinese boutiques and time-honored brands will be showcased.

消博会网上新闻中心 冯小敏摄

This session's consumer expo will innovatively implement the "1+N island-wide exhibition" model. Aside from the main venue at the Hainan International Convention and Exhibition Center, three sub-venues covering sailboats and yachts, duty-free shopping, and international healthcare will be newly established in Haikou, Boao and other locations, fully leveraging the favorable duty-free, transportation and yacht "zero tariff" policies available on Hainan Island, showcasing new consumption scenarios, fields, and highlights.

New product launch activities are the "highlight" of the series of official activities of the China International Consumer Goods Expo. The new product launch event of this year's Consumer Expo with the theme of "Consumer Expo Gathering's New First Show" is particularly eye-catching. There will be 28 well-known international and domestic publishing entities carrying more than 100 new products of different styles and series on the stage, covering fragrance chemicals, high-end foreign wines, technology products, food and health products, fashion apparel and other fields.

This CIIE will host a series of national events, including the Guest Country of Honor Ireland, the "UK Brand Day", and other events. It is expected that more than 300 themed activities will be held, including Global Consumer Innovation, New Product Launches, and Premiere Shows. Six themed events will also be held around the hot topics of travel retail, smart homes, green finance, healthcare, international education, and women's fashion. During the CIIE, Hainan will also host eight special events, including the New Energy Vehicle Mass Test Drive Around the Island, the CIIE Night Carnival, and "See the CIIE and Tour Hainan", creating a strong atmosphere for the exhibition on the entire island.

During this CIIE, there will be multiple matchmaking activities, and it is expected that more than 55,000 professional purchasers and audiences will attend. Among them, there will be purchasing groups from more than 10 countries and regions, such as the UK, Singapore, South Korea, and Japan, and more than 100 global executives will attend business activities such as negotiations and signings.