At this year's two sessions, the government work report emphasized "enhancing the inherent stability of the capital market" and further clarified the focus of future reform and development of the capital market. Only by effectively enhancing investors 'sense of gain, improving investors' returns, and allowing investors to share high-quality development results can the capital market be more stable and prosperous.

In the capital market, investors are the cornerstone of the market. As China's leading online investment decision solution provider, Nine Fortune (09636.HK) adheres to the mission of "making investment and financial management simpler and more professional, and improving the happiness of investment and financial management" to help individual investors better understand the financial market and make investment decisions to help them build a personalized wealth management system. Since its listing, Jiufang Fortune has created greater value for customers and served the high-quality development of the capital market, while also gaining growth. According to the 2023 results announcement recently announced by Nine Fortune (09636.HK), its order amount has grown steadily and its operating net cash flow has performed strongly. In particular, its professional investment research strength and "digital intelligence" scientific research results have not only further improved The level of investors 'service is also an active implementation of the concept of "building an investor-oriented capital market".

"Tools + Methods"

Make investment more scientific, reasonable and effective

"If a worker wants to do a good job, he must first sharpen his tools." When providing investment advice, investment consultants will comprehensively use a variety of tools and methods to ensure the scientificity, rationality and effectiveness of investment advice. For Jiufang Fortune, the latest iteratively upgraded Jiufang Smart Investment App integrates the original Jiufang Smart Investment Dragon Capture App with the Jiufang Smart Investment Ultimate App, adding four major functions and optimizing three major sections. At the same time, the home page has been completely revised. It is accompanied by smart investment digital people 7*24 hours a day, which is a convenient tool for users to invest and manage their finances. The digital person "Jiu Ge" embedded in the Jiufang Intelligent Investment App is one of the implementation application results of AI in the financial field. It simplifies the market analysis system and provides users with a full range of stock diagnosis and market analysis results. It is an exclusive smart investment expert that users can consult at any time. Behind this is also strong R & D strength. According to the 9 Fortune performance announcement, its R & D investment last year was 287 million yuan, accounting for about 15% of its total revenue.

In addition to efficient tools, a complete and systematic professional methodology is also another starting point for investment consultants. The methodology covers macro aspects, policy aspects, fundamentals, valuation aspects, capital aspects, technical aspects, etc., and analyzes the capital market and investment targets. Nine Party Fortune's strong investment research team is a strong guarantee for providing investment consulting methodology. According to its latest disclosed performance announcement, as of the end of 2023, Nine Party Fortune has 289 licensed investment advisers and 1678 securities practitioners, ranking first in the industry; Its Jiufang Financial Research Institute is positioned as "buyer investment" and has 124 professionals. Last year, it carried out 224 research activities related to listed companies and wrote 2140 analytical articles, covering macro politics and economics, industries, companies and other fields. It also designed 100 special courses, with a cumulative duration of more than 12,000 minutes.

Adhering to "long-term doctrine"

Accompanying investors through the cycle

With the rapid development of the capital market, A-shares have gone through several rounds of bull-bear switching. In the face of market ups and downs, the importance of investor companionship has become increasingly prominent. With the rapid changes in the capital market, investors need to continue to understand financial knowledge and improve investment skills. This means that investment consultants not only need to focus on systematization and standardization, but also need long-term "warm companionship".

Nine Fortune provides investors with full-cycle software products and investor education and training systems from entry to in-depth strategies to meet investors 'companionship and services throughout their life cycle. Whether it is an investor, a professional investor, or an investment expert, Jiufang Fortune always adheres to the concept of "three points of investment and seven points of care" and uses different forms and characteristics of investment services to accompany customers to change their short-sighted investment habits. Improve your mind and cognition, and build a scientific and complete investment system with "long-term doctrine". Especially in terms of "care", Nine Parties have a deep insight into the real needs of customers, actively match different investment scenarios and help customers establish reasonable investment expectations, and provide investors with investment care services throughout the entire process of pre-investment, investment and post-investment., truly enhance the investor experience.

In a sense, investment advice not only directly affects the investment operations of investors, but also deeply affects the overall direction of the capital market. More than 70% of the trading volume of A-shares comes from individual retail investors. A good investor is like an excellent family doctor. He can reduce the irrational behavior of individual investors, guide more medium-and long-term funds to enter the market, and turn "short money into long money" and "long money can be invested long". This will also help continuously optimize the investment ecology of the capital market and create a market environment where medium-and long-term funds are "willing to come, stay, and develop."

The wealth management market is broad enough. As a growing business, the investment consulting business has massive customer resources, asset potential and development space to explore. According to reports, Jiufang Fortune will make efforts in four major areas in the future:The first is to continue to improve and optimize the product matrix and promote small products; the second is to work together online and offline to build a global traffic operation ecosystem; the third is to cooperate with securities companies to meet the diversified needs of customers; the fourth is to launch the "postdoctoral innovation practice base" to promote the application of AI in the securities industry.

Investment legend Charlie Munger once said:Only by being a long-term person can you enjoy a life of compound interest. In wealth management, there may be only one true long-term doctrine, and that is, in-depth companionship with investors. "No matter how the market changes, what remains unchanged is our adherence to our stance, our pursuit of professionalism, and our companionship with customers. The long-term companionship and relationship between us and our customers is the true sense of long-term doctrine." A relevant person from Nine Party Fortune (09636.HK) said.

(This article is for reference only and does not constitute investment advice.)