In recent years, many new brands have emerged in the yogurt, beverage, retail, catering and other industries. They use organic raw materials and high-end products as selling points. Short Video, live broadcasts and other methods, and have quickly expanded their popularity and been favored by many consumers. However, some brands rely too much on marketing and ignore product quality; some merchants blindly pursue uniqueness and novelty in product innovation, divorced from the real needs of consumers; some products have been labeled as "price assassin" due to their excessive selling prices...

If Internet celebrity products want to achieve long-term popularity, they need to work hard at multiple levels and practice internal skills. Improving quality is the cornerstone of stable and long-term development. 品质优良与否决定了消费者是否愿意持续买单。当产品无法满足消费者对安全健康、产品质量的核心需求，网红营销就会失灵。因此，要通过不断提升质量赢得消费者信任，为品牌创造更大的经济效益和社会效益。 Optimizing services is the guarantee of winning reputation. 借助社交网络平台，消费者的喜好能够迅速传播，好的用户体验可转化为口碑效应，吸引更多消费者，不断强化服务意识成为网红产品实现长红的关键一招。只有深入了解消费者需求，精准提供个性化产品和服务，才能助力品牌在激烈的市场竞争中立于不败。 Innovation leadership is the key to maintaining vitality. 快速更新迭代的市场环境下，坚持创新才能更好满足消费者日益增长的物质文化需求。网红产品要厚植创新基因，在技术升级、品类拓展、包装优化、跨界合作、营销策略转变等方面进行积极探索，不断推陈出新，为网红产品破解长红难题添动力、增动能。