Zhong Xuegao and his founder Lin Sheng were restricted from high consumption.

3月11日，上海市嘉定区人民法院向钟薛高食品（上海）有限公司发布了一则限制消费令，案号为（2024）沪0114执2012号，立案时间为2024年2月19日， The name of the restricted consumer is Lin Sheng。

Screenshot of China Executive Information Disclosure Network

Screenshot of the consumption restriction order of the People's Court of Jiading District, Shanghai City

The Sky Eye App shows that Lin Sheng is the legal representative, executive director and general manager of Zhong Xuegao Food (Shanghai) Co., Ltd. In the execution case with the case number (2024) Hu 0114 Zhi No. 2012, the person subject to execution was Zhong Xuegao Food (Shanghai) Co., Ltd., and the execution target was 818106 yuan.

Sky Eye Inspection shows that Zhong Xuegao Food (Shanghai) Co., Ltd. was established in 2018 and is located in Shanghai City. It is a company mainly engaged in agricultural and sideline food processing. The registered capital of the company is RMB 120,2885,774, which exceeds 99% of its counterparts in Shanghai City. The paid-in capital is RMB 725,300. It has completed Series A financing in 2021, with a transaction amount of RMB 200 million.

previous reports

In recent years, Zhong Xuegao has attracted much attention because of his price. Previously, the topic **"Zhong Xuegao's price dropped from 60 yuan to 2.5 yuan"** once became a hot search.

According to media reports, on a certain shopping platform, the current sales price of Zhong Xuegao ice cream has reached a low level, with temporary products even as low as 2.5 yuan per piece. From a maximum of more than 60 yuan per piece to now 2 yuan and 5 per piece, many consumers said they did not expect Zhong Xuegao's profit margin to be so high. They felt like they had been deceived, shouting "Zhong Xuegao is not only an assassin, but also deceiving customers."

In fact, in recent years, Zhong Xuegao has continued to have negative public opinion, ranging from an "ice cream assassin" to being exposed to wage arrears. Later, his shares were frozen and even listed as a "person subject to execution." Zhong Xuegao, the former "Internet celebrity", gradually collapsed and fell into a quagmire. **

Sky Eye Inspection shows that Zhong Xuegao Food (Shanghai) Co., Ltd. was established in 2018 and is located in Shanghai City. It is a company mainly engaged in agricultural and sideline food processing. The registered capital of the company is RMB 120,2885,774, which exceeds 99% of its counterparts in Shanghai City. The paid-in capital is RMB 725,300. It has completed Series A financing in 2021, with a transaction amount of RMB 200 million.

Its rapid popularity depends on the price. On the Double Eleven in 2018, Zhong Xuegao's "Ecuador Pink Diamonds" sold for 66 yuan each and sold 20,000 pieces in 15 hours, sparking heated discussions on the Internet.

Expensive is Zhong Xuegao's most eye-catching label and one of his controversial points. Because of this, Zhong Xuegao is also regarded as one of the representative products of the "Ice Cream Assassin". In July 2022, Zhong Xuegao received great attention due to the "cannot burn" incident, which raised doubts about the compliance of ingredients. This matter also directly affected Zhong Xuegao's reputation, which in turn affected his sales.

However, the media found that after completing the 200 million yuan Series A financing in 2021, Zhong Xuegao had no news of financing, and his official Weibo has also been suspended since August 23, 2023.

In October 2023, Zhong Xuegao attracted attention due to rumors of "wage arrears". Many netizens shouted for Zhong Xuegao on social platforms, demanding "repayment of the money."