reporter's observation

■ China Economic Times reporter Tong Tong

Jilin is becoming one of the biggest beneficiaries of cultural tourism consumption driven by the ice and snow season. 2023-2024 During the snowy season, many indicators such as the number of tourists, tourism revenue, and traffic flow in Jilin Province have achieved significant growth. The influence, attention, and reputation of ice and snow brands have continued to increase, and the cultural tourism industry has a strong development momentum. From Jilin Province mobilizing relevant competent units and the whole society to jointly participate in the development of services related to the cultural tourism industry in the ice and snow seasons to drive the development of the local cultural tourism industry, to the strong demand data from all over the country for cultural tourism resources in Jilin during the ice and snow seasons displayed by third-party booking platforms, it is not difficult to see that Jilin is planning and taking action, aiming at the development of local cultural tourism resources in the ice and snow seasons and continuing to show continuous development vitality. It can be said that the strong tourism atmosphere throughout the entire ice and snow season from 2023 to 2024 has injected Jilin with the growth potential of sustainable development of the cultural and tourism industry, and its future prospects are promising.