2024.0411

Number of words in this article:620, reading time is about 1 minute

introduction：连日上涨的金价已经让不少消费者“望而却步”。

** Author| ** First Finance Liu Xiaoying

Xiao Zhu, a sales guide for China's gold stores, discovered early in the morning that the price of gold ornaments on counters today has dropped after rising for several days. "One gram dropped by 7 yuan, and today it is 721 yuan/gram."
The reporter immediately consulted other brands, such as Chow Tai Fook and Chow Sang Sang's today's gold jewelry prices were also adjusted downward. The former quoted 721 yuan/gram, and the latter was 720 yuan/gram.
On the news level, data released by the U.S. Department of Labor on the 10th showed that the U.S. consumer price index (CPI) rose by 3.5% year-on-year in March this year, an increase of 0.3 percentage points from February, exceeding market consensus expectations; the month-on-month increase was 0.4%, the increase was the same as in February. The dollar rose against other currencies after the release of inflation data, weighing on gold prices. The international gold price surged and fell back on April 10. The most actively traded COMEX gold contract on the New York Mercantile Exchange fell nearly 1% intraday. As of the close, the June gold futures price on the New York Mercantile Exchange gold futures market closed at US$2,348.4 per ounce, a decrease of 0.59%.
Although the price of gold has dropped today, the rising price of gold in recent days has made many consumers "discouraged". Xiao Zhu told reporters that major gold stores have introduced subsidies in order to attract consumers. For example, China's gold currently subsidizes 70 yuan per gram."If we follow today's gold price, the current subsidized price per gram is actually 651 yuan."
For enterprises, the rising gold price has caused the performance of some related companies to rise. On the evening of April 9, Yintai Gold (00975.SZ) disclosed its first-quarter results forecast. The company expects net profit for the first quarter of 2024 to be 480 million yuan to 520 million yuan, an increase of 61.94%-75.43% over the same period last year. The rise in gold and silver prices and increased sales were the main reasons for the increase in Yintai Gold's profits.

**