■Special commentator of the China Economic Times

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The State Council recently released the "Action Plan to Promote Large-scale Equipment Renewal and the Swap of Consumer Goods for New Products", which can be said to be the right time to implement a new round of trade-in of consumer goods.

It is an objective requirement to adapt to changes in the development stage and promote the continuous expansion of consumption. With the full popularization of durable consumer goods in China, the question of "whether there is or not" has been basically solved, the demand for upgrading the stock of consumer goods continues to increase, and the consumer market is moving from an "incremental era" to an era of "equal emphasis on incremental and stock." Promoting the exchange of old and new consumer goods on a large scale will help accelerate the transformation of the consumer market from "whether there is or not" to "whether it is good or not" and form a domestic cycle with consumption as the leading force.

It is an urgent need to consolidate the positive trend of economic recovery and enhance development vitality. At present, China still faces the problem of insufficient effective demand. A large amount of potential consumption still needs to be stimulated. A virtuous cycle of mutual promotion of consumption and investment is accelerating. The virtuous cycle of "consumption-employment-income" needs to be further opened up. Promoting the exchange of old and new consumer goods for large-scale consumer goods will help activate the consumer market, stabilize enterprise production and investment expectations, improve the confidence of market entities, and promote the smoother realization of the production cycle.

It is an inherent requirement to promote the transformation of development drivers and cultivate new productive forces. A series of new consumptions that are different from the past continue to emerge in China's consumer market, becoming new driving forces and new growth points to promote high-quality development. Promoting the exchange of old-fashioned consumer goods with new ones will have a strong innovation leadership and driving effect on upstream manufacturing, will help guide and support enterprises to increase scientific and technological innovation and new product research and development, and achieve dual improvement in domestic and international product competitiveness in the new era.

It is an inevitable choice to meet people's needs for a better life and improve people's livelihood and well-being. Trade-in is not a simple replacement of similar products, but a higher-end, smarter, more environmentally friendly and more personalized demand trend. Promoting the exchange of old-fashioned consumer goods with new ones and allowing energy-saving, environmentally friendly, and intelligent high-quality products to enter residents 'lives will help improve people's quality of life and enhance people's sense of gain, happiness, and security.

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