2024.11.03 本文字数：2860，阅读时长大约5分钟

Introduction: The conference, themed "Cultural Renewal Leading Youth Development and Urban Future," focuses on cultural innovation, high-quality economic development, youth-friendly cities, and green sustainability.

The conference, themed "Cultural Renewal Leading Youth Development and Urban Future," focuses on cultural innovation, high-quality economic development, youth-friendly cities, and green sustainability. It brings together representatives from international organizations, government officials, and experts from the cultural and economic fields to discuss, from an international perspective, the renewal of cultural economy, explore effective ways to stimulate youth creativity and leadership in cities, drive high-quality urban economic development, and build youth-oriented cities, collectively promoting a sustainable urban future.

Xu Zhihu, Deputy Secretary of the Shanghai Committee for Urban and Rural Construction and Transportation, stated in his speech that "culture is the soul of a city. Urban historical and cultural heritage is the accumulation of the wisdom of our predecessors and an important symbol of the city's connotation, quality, and characteristics." Practicing the important concept of the people's city requires us to enrich the cultural foundation of urban construction, enhance the identity of the people with the city, the value recognition of co-development between the city and the people, the life recognition of the city serving and benefiting the people, thereby gathering powerful spiritual strength for the construction of the people's city.

Shanghai is the birthplace of the concept of "people's city" and a metropolis that widely attracts young talents. In recent years, Shanghai's construction and transportation systems have earnestly implemented the decisions and plans of the municipal party committee and government, aiming for a livable and comfortable environment for young people, with urban renewal as a lever, focusing on creating living spaces, social spaces, and work spaces that meet the needs of the youth population. A multi-level rental housing supply system of single rooms, individual rooms, and entire apartments has been established, and a talent housing system that combines renting, purchasing, subsidies, and services has been built, allowing young people to have a greater sense of gain, happiness, and security in the city. In the next step, efforts will focus on the diverse and multi-layered development needs of young people, integrating youth elements, characteristics, and strength throughout the entire process of urban construction and governance, ensuring that youth development and urban revitalization resonate in harmony, mutually reinforcing each other, and becoming a new growth pole that invigorates the city's cultural and economic vitality.

Professor Lu Xiongwen, Dean of the School of Management at Fudan University, stated in his keynote speech that the concept of "people's city" is the thread and consensus of urban development worldwide. The venue of today's conference, the Zhengli Campus of Fudan School of Management, is a concrete manifestation of this concept. This is the first university campus in Mainland China without walls, a space where the university campus, science and technology park, and public community are integrated. From the initial concept to architectural design, the Zhengli Campus embodies the close integration of the university and urban communities, and the blending of business school education practices with the cultural essence of the city. It serves as a model for future urban social life and will undoubtedly become a new landmark in Shanghai and a new benchmark for the global development of management education.

From the perspective of urban development, cities are oriented towards the future, and they should provide more space for young people. They should not be closed and oppressive, but open, inclusive, and encouraging of exploration and curiosity. All walls and oppressive roofs that hinder the growth of young people should be dismantled, allowing them to grow freely and create a future that we do not know and cannot imagine. Creating an environment in cities that stimulates the vitality, productivity, and creativity of young people. Accomplishing the youth is to accomplish the future of the city.

Li Wen, President of the Shanghai Asset Management Association, Party Secretary and Chairman of the Huatai-PineBridge Fund Management Co., Ltd., stated in his keynote speech that relevant surveys show % of young people believe climate change will affect their work, life, and development, and % of young people are willing to pay higher prices for environmentally friendly consumption. Young people have become the vanguard force driving green finance and responsible investment. Looking ahead, young friends should actively take on the mission of the times, fully leverage their own strengths, and contribute to the sustainable development of cities. It is suggested that young people integrate career planning and development, wealth management and development, and lifestyle and development.

Not just an investment philosophy and method, but also a cultural and value system of an era. It is a culture of youth and advanced culture, representing the direction of sustainable development, the requirements of the Beautiful China construction, and will profoundly influence people's ideological concepts and behavior patterns, guiding young people to actively take action in addressing climate change, protecting ecological diversity, and promoting responsible consumption.

Chen Sijie, Vice President and Vice Chairman of Shanghai Media Group (SMG), CEO of First Financial, stated in his keynote speech that the cultural needs of the youth are evolving. Based on these changes, we aim to create urban culture that embodies the "Oriental Charm" and "Most Shanghai" characteristics, to build "Trendy Venues," seize "New Tracks," and foster a more unique and youthful urban culture. Once the level of urban culture's youthful vitality significantly improves and its style becomes more appealing, Shanghai will undoubtedly become a city of hope that young people aspire to.

As a leading institution in the national cultural media industry and a significant force in the cultural construction of Shanghai, Shanghai Media Group shoulders the important mission of strengthening mainstream values, mainstream public opinion, and mainstream culture. Currently, Shanghai Media Group is actively taking action to create a Shanghai model of cultural confidence and self-improvement, and to be a vanguard in the construction of the best practice base for Xi Jinping's cultural thought. To strengthen the cultural dock, activate the cultural source, and stand at the forefront of cultural trends, it is necessary to embrace and foster new cultural life forms, to create more new cultural consumption brands, and to encourage young people to take responsibility, go to the front lines, and engage in the battlefield.

Chen Sijie stated that the culture that enables youth to sustainably develop is the most vibrant and vital culture, and it is also the fundamental driving force for the future development of a community, a city, or a nation.

During the keynote speech session, Olivier Servat, Chief Innovation Officer and Vice President of Aton Group, and Dr. Li Weiwei, Senior Engineer from the Kunming Institute of Zoology, Chinese Academy of Sciences, shared insights on urban transformation and sustainable development in the era of digital intelligence, as well as the creation of urban ecology that promotes biodiversity and benefits the public with green initiatives.

At the conference, Li Zhe, Deputy Director of the Department of Planning, Finance, and Foreign Affairs of the Ministry of Housing and Urban-Rural Development, and Xu Zhihu, Deputy Secretary of the Shanghai Committee of Urban and Rural Construction and Transportation, jointly released the "Highlights of World Cities Day Achievements." To further promote successful cases and advanced experiences in the field of urban sustainable development and enhance the brand effect of World Cities Day, since then, China has annually compiled and published the "Highlights of World Cities Day Activities" in both Chinese and English, summarizing the emerging concepts, cases, and experiences related to urban sustainable development during the World Cities Day events.

"Highlights of World Cities Day Activities" is themed "Mobilizing Resources to Build a Sustainable Urban Future." It features selected speeches and professional reports from the World Cities Day events, covering major sections such as future cities and sustainable development, urban governance and resilient development, shared spaces and infrastructure construction, people-oriented urban construction and soft power enhancement, and urban renewal and digital construction. The compilation totals approximately 10,000 words, sharing experiences, methods, and achievements in local actions from cities around the world, as well as insights from professionals in various fields, contributing to the creation of a better future for cities.

In the "Sustainable Youth Speak" segment, Wu Ting, a young cadre from Changbai Xincun Subdistrict, Yangpu District, whose case was selected in the "Shanghai Manual," Zhao Zhengyang, a representative from the Huangpu District Youth Development-Oriented Urban Micro-Renovation Competition, and Tang Shuang, a representative from the "Youth Hub" volunteer service team in Jiangyuan Community, Jinhui Town, Fengxian District, took the stage, delivering a unique "Sustainable Youth Speak" to spread the World Cities Day theme of "Better City, Better Life" and convey the concept of sustainable development.

During the roundtable discussion, Ma Chencheng, President of Shanghai Media & Entertainment Group, urban planning expert and environmental expert Gautam Kirtane, Director of Business and Public Relations for Asia Xu Jia, and Assistant Research Fellow Xu Mengran from the Department of Marketing at Fudan School of Management, focused on the theme "Design Innovation Accelerating the Two-Way Journey of Youth and Cities," discussed the future of cities from the latest concepts of cultural and creative industries and urban planning design.

The conference is guided by the Shanghai Municipal People's Government and the United Nations Human Settlements Programme (UN-Habitat), and is hosted by the Shanghai Municipal Commission of Housing and Urban-Rural Development and Shanghai Media Group. It is organized by the Shanghai World Cities Day Coordination Center, Yicai Media, and the School of Management at Fudan University, with the assistance of the Shanghai Branch of the Bank of China.