The 7th CIIE is about to grandly commence, with numerous foreign brands already "going all out" to prepare for an annual extravaganza. As an old friend of the CIIE, Shiseido China will showcase its innovative skincare experiences tailored for future travel spaces. Participants can not only receive skin diagnosis through the "facial aging simulation technology" in the "Beauty Moment Experience Capsule" created by Shiseido, and obtain a comprehensive skincare recommendation from Shiseido, but also enjoy a customized fragrance experience.

Mr. Masanori Umeda, President of Shiseido China, stated, "China has always been at the forefront of innovative technology applications, and understanding China's innovation trends means seizing future development opportunities. In the current rapid advancements of innovation applications in China, autonomous driving technology is expected to transform future travel time and space into new life scenarios for consumer skincare experiences. To this end, Shiseido China is the first to apply the group's cutting-edge black technology to explore this future skincare model and has taken the lead in helping Chinese consumers experience it in advance through the CIIE platform. In the future, we will continue to introduce innovations tailored to new skincare life scenarios, making even greater contributions to Chinese society."

In the process of Shiseido's strong push towards its vision of becoming a "personal skincare health company," skin diagnosis technology has become a top priority in research and development. Utilizing cutting-edge technology, Shiseido has studied high-precision skin test samples and lifestyle data of multiple Chinese consumers, developing a new "facial aging simulation technology" tailored specifically for Chinese consumers. This technology visually simulates and presents future facial skin aging states through technology, providing personalized and efficient solutions.

In response, Nobu Fumino, Chief Research and Development Officer of Shiseido China, stated: "Shiseido Group is continuously deepening its research on skin diagnosis technology to help consumers better understand their skincare needs more accurately. The 'Facial Aging Simulation Technology' will not only be applied in future travel spaces but also in a wider range of beauty business scenarios, such as Shiseido's offline stores, in the near future. We hope to quickly expand our influence by showcasing at the CIIE and explore market applications with local partners after the expo."

Kao, also from Japan, is a "full-time participant" at the CIIE. At the 7th CIIE, the Kao Group continues with the theme of "Living in Beauty Together," showcasing new products and cutting-edge technologies, integrating offline experiences with online interactions, presenting the wisdom of Kao in its entirety, and synchronizing innovative achievements with the global market. The Biore brand will debut its new sunscreen product, the "Water Film Liquid Sunscreen," for the first time in China, while the Curél brand will introduce its upcoming new product, the "Curél Moisture Barrier Repair Cream." Freeplus's major new products this year, the "Freeplus Deep Cleansing Oil Control Face Wash" and the "Freeplus Soothing Oil Control Essence," will make their first appearance at the CIIE. Several environmentally friendly innovative products based on advanced surfactant technologies will demonstrate Kao's innovative strength in green agriculture and technological agriculture...

At the 7th CIIE, Kao will present a series of exciting new product launch events, with a continuous stream of highlights. Notably, at the 7th CIIE, Kao will also showcase its various initiatives and achievements under the framework of its "Beauty Shared, Future United" vision. The booth is surrounded by an oval formed by flowing lines, with a heart shape at its core, embodying the meanings of circulation, inclusiveness, and protection. The main stage and seating around Kao+ are all composed of recycled plastic building blocks, allowing the audience to deeply feel Kao's commitment to actively promoting green circulation and sustainable development... From the overall design to the booth layout, and to every detail presented, Kao will vividly interpret the sustainable future connected by "Kao Green."

Otis will also showcase its presence at the 7th CIIE. Jennifer L. Van Dole, Executive Vice President of Otis Worldwide Corporation and President of Otis China, stated, "The CIIE is an important platform for promoting global shared development opportunities. This grand event gathers global wisdom and innovation, fostering a more prosperous and open future. Otis has participated in the CIIE multiple times, feeling the vitality of the Chinese market. Since entering the Chinese market, Otis has continuously driven innovation, based in China and serving the world. We are firmly confident in Otis's long-term development in China."

The vast scale of the Chinese market and the innovation-driven development environment have created numerous new opportunities for multinational companies. In the view of Luo Xiaoli, while the "height" and "speed" of cities are advancing in tandem, China's urbanization has also entered a stage of high-quality development. Otis is actively participating in this process, promoting intelligent innovation and advanced manufacturing, supporting the upgrading of smart cities and urban renewal, and contributing to sustainable development. At this year's China International Import Expo (CIIE), Otis will showcase both its new and existing products: the Otis "Super" series elevators will once again appear at the CIIE, offering a wise choice for "good homes" in the Chinese market and enhancing quality of life; Otis Electric, a brand under Otis, has launched intelligent elevator solutions suitable for modern updates, with new smart elevators supporting the upgrade of old elevators; Otis Electric's globally debuting Super Home Elevator combines art and technology seamlessly, with intelligent and user-friendly features combined with meticulously designed cabin interiors, opening up new realms for "good homes" and high-quality living.

Currently, about 10,000 elevators in China have been in use for more than 15 years, with approximately 20,000 elevators exceeding 25 years of use. Luo Xiaoli further stated that with the continuous enhancement of the "Two New" policies and the introduction of measures such as ultra-long-term special treasury bonds, strong momentum has been injected into the modernization and renewal business of the elevator industry, which will undoubtedly provide greater opportunities for Otis's development in China. The 7th China International Import Expo is about to commence, with more exciting events to come...