New users can click on "International Business Daily" to follow and appreciate unique intangible cultural heritage skills, taste delicious specialties from various regions, and feel the innovative beauty of the fusion of tradition and modernity... At the 7th China International Import Expo, Chinese time-honored brands from all over the country gathered here, telling the stories of traditional culture in a gentle manner. These rich and long-standing Chinese cultures and skills, like shining stars, illuminated the Expo exceptionally brightly.

Tasting the Unique Memories on Beijing's Central Axis: Enjoying Central Axis Cuisine, Taking Photos and Collecting Stamps, Admiring Intangible Cultural Heritage Crafts... At the 7th CIIE, the Beijing Time-Honored Brands Pavilion, which made a group appearance, became one of the liveliest areas in the cultural exchange section. In the year of the successful application for the World Heritage status of the Central Axis, this exhibition area focused on showcasing the time-honored brands along the Central Axis. More than a hundred products from over a hundred brands, including time-honored enterprises and direct sales from Beijing companies, were displayed, highlighting innovative products and intangible cultural heritage skills.

I've always heard that the Shaomai at Duyichu in Beijing is top-notch. This time, upon learning about a skill demonstration, I rushed over to see it, and it truly is exquisite! At the Duyichu site, Ms. Li from Hunan and her friends marveled at the intricate process of making Shaomai by the inheritor of a national intangible cultural heritage. The dough, pressed with a rolling pin, forms flower-like pleats representing the 24 solar terms of China. The finished Shaomai has a unique appearance, with the filling visible but not dry, resembling a flower bud about to bloom... At the Duyichu exhibition area, the inheritor's highly artistic demonstration drew frequent exclamations from the onlookers, and the rich aroma led to long lines of people waiting to taste it.

Red Luo's on-site roasted chestnuts and fresh-cut hawthorn cakes are sold, and the Beijing Old Brand Exhibition Area is not only filled with aromatic delicacies but also various exciting activities. In addition to tea art performances and tea tasting invitations, Wu Yutai also held interactive activities such as "holding a enamel cup, experiencing Beijing culture" and stamp collecting; Yidege had on-site calligraphy demonstrations and printing experiences; located on the central axis, Dabei Photography, in this CIIE, specially set up portrait product experience services, and customers who successfully checked in could get the opportunity for an on-the-spot experience shoot; Hongdu, in collaboration with Dabei, allowed visitors to carefully select a set of magnificent traditional costumes for a photo check-in, experiencing the beauty of the fusion of traditional culture and fashion.

At the Quanjude booth, the "Central Axis Food Ceremony" custom pastry gift box, combining unique flavors with cultural and creative masterpieces, attracts people to stop and admire. Inside the gift box, the "ancient book bamboo scrolls" incorporate the symmetrical harmony of the Central Axis, with Yongdingmen as the beginning and Bell Tower as the end, bringing the architectural composition of the Central Axis to life. Beijing Daoxiangcun presents pastries in the shapes of ancient buildings along the Central Axis; Bianyifang showcases the Yanjing Eight Sights snack gift box, featuring the colors of the Yanjing Eight Sights; and products like the Liu Bi Ju's Erba sauce smoothie and Longmen apple cider vinegar honey water make their debut... The feast of Beijing-style gourmet delights leaves visitors thoroughly satisfied.

In addition to gourmet food, various new products and "best-sellers" can also be seen. At the Zhang Yiyuan exhibition area, their representative product, "Dragon's Hair" Jasmine Tea, won three special gold awards within a year of its launch and has now achieved annual sales of over 100 million yuan for consecutive years. Yili brought newly developed products such as James Neil cookies and plum and licorice candies; Beibingyang showcased classic and new juice sodas; the White Pagoda Temple Pharmacy combined traditional Chinese medicine culture with modern consumer preferences, presenting multiple cultural and creative products including the gold and silver cloud pattern bronze rhinoceros, panda sachets, and medicinal plum blossom puzzle fridge magnets, as well as packaged tea drinks like the Goddess of the Luo River and plum drink; the time-honored Changchuntang's new oriental wellness tea sub-brand "Drinking with the Seasons" also introduced the Twenty-Four Solar Terms Tea Collection, conveying the essence of combining the solar terms with health.

Exquisite handicrafts also draw people to stop and admire. At the Beijing Cloisonne Factory exhibition area, cloisonne crafts such as the "Flowers in Full Bloom" vase attracted many onlookers and photo enthusiasts. The Yuxun brand under the Gongmei Group combines intangible cultural heritage techniques with daily life, creating "Chinese gifts" ranging from household items to fashion accessories, from the Central Axis series of cultural and creative products to uniquely crafted painted cloisonne. Maolong integrates traditional craftsmanship with modern design, and its ancient-style solid gold enamel jewelry has attracted many female visitors. At the Caibai Shares exhibition area, its co-developed "Sea Vows and Gold Oaths" and "Art Shines" series of precious metal cultural and creative products with cultural landmarks such as Beihai Park and the National Grand Theater, as well as the Central Axis series products from the Capital Museum, exude a strong Beijing flavor.

Through the platform of the CIIE, Beijing's time-honored brands have also expanded their "circle of friends." During the CIIE, UOB China signed a business cooperation intent with Beijing Caishikou Department Store Co., Ltd. (Caibai). "We are very pleased to sign with Beijing's time-honored brand Caibai through the CIIE platform, providing high-quality financial support for the development of benchmark enterprises in the consumer retail industry," said Xin Tao, Acting Head of Wholesale Banking, Head of Corporate Banking, and Beijing Branch Manager of UOB China. Both parties will take this cooperation as an opportunity to carry out comprehensive cooperation, and UOB will also provide a package of financial solutions tailored to Caibai's industry characteristics and development needs, helping the high-quality development of time-honored brands.

As a "full-attendee" of the CIIE for seven consecutive years, UOB China has achieved multiple collaborations through the CIIE. Mr. Miao Zhan, President and CEO of UOB China, stated, "Since the first CIIE, the CIIE has become an important platform for our bank to showcase and exchange opportunities in the China-ASEAN business arena with various parties. On the occasion of the anniversary of UOB China's deep local business operations, we will also leverage our strengths to further support enterprises' 'going out' and 'bringing in', helping them connect with the most developed trade networks in ASEAN, and strive to become the preferred bank for enterprises expanding business opportunities in ASEAN."

Jiangsu Time-honored Brands Shine with Innovative Cultural Heritage Cards Strolling through the Jiangsu Cultural Exchange Pavilion, it feels like stepping into a time tunnel where traditional culture blends seamlessly with modern technology. The melodious tunes of Kunqu Opera fill the air, and as you pass through the oversized semicircular screen and mirrored floor that form the "Moon Gate" of a classical garden, the ink-colored waters of Jiangnan unfold like a scroll before your eyes, reflecting the poetic and romantic essence of Jiangsu's time-honored brands.

In the Jiangsu Cultural Exchange Exhibition Area, visitors can not only witness非遗传承人 performing the konghou, demonstrating the art of Biluochun tea making, and creating jianpu, but also directly experience the innovative expressions that digital and holographic imaging technologies bring to traditional beauty. "For this CIIE, we have brought together our old and renowned enterprises and technology companies to showcase together, aiming to better present Jiangsu's traditional culture and cutting-edge technology products to the world under the theme of 'The Beauty of Jiangsu, as Grand as Its Rivers and Landscapes,'" said a relevant person in charge of the Jiangsu Cultural Exchange Exhibition Area.

At the Jiangsu Cultural Exchange Exhibition, the most eye-catching exhibits were undoubtedly the exquisite intangible cultural heritage items showcased by the Nanjing Yunjin Research Institute. "This commemorative 'Dragon and Phoenix Auspicious Skirt' for the anniversary of the UNESCO listing of Nanjing Yunjin has boldly innovated through technology on the foundation of inheriting the intangible cultural heritage skills. We used cloud brocade software for design, significantly shortening the process time and reducing labor costs. Additionally, in terms of materials, we incorporated modern fiber materials into the original silk and gold thread of the cloud brocade, enhancing the drape and making it easier to care for, more suitable for modern daily wear," explained He Guanyi, Brand Center Director of the Nanjing Yunjin Research Institute, to the reporter.

The reporter observed that on the front panel of the "Dragon and Phoenix Auspicious Horse-Face Skirt," a five-clawed golden dragon coils around a rock, its eyes bright and its presence extraordinary; when the skirt is spread out, phoenixes on both sides dance to welcome the dragon, gracefully and vividly, showcasing the perfect fusion of intangible cultural heritage and technology. "We hope to achieve this through adhering to tradition while innovating, making the intangible cultural heritage of Yunjin no longer just museum exhibits, but cultural name cards that can be worn," said He Guanyi.

The central exhibits also include the artworks "Dragon's Roar, Auspicious Offering" and "Everlasting Prosperity" from the Yunjin Museum's "Yunjin National Essence Treasure Series." Both of these pieces are second-creation designs based on patterns extracted from Yunjin dragon robe relics. He Guanyi introduced that these are the results of the museum's post-designers deeply understanding the connotations behind the patterns and then reinterpreting the traditional patterns, making Yunjin art both traditional and modern in aesthetics. "This 'Dragon's Roar, Auspicious Offering' is woven with special peacock feather thread, fully showcasing the three-dimensional, colorful, and gem-like brilliance of peacock feather thread; 'Everlasting Prosperity' is woven with Yunjin's characteristic gold thread, truly a golden dragon of Yunjin. It is worth noting that this is also the legendary version of 'Golden Python Inviting Wealth,' which was collected by the French First Lady during the Nanjing Week in Paris, France this year, making it of great significance," said He Guanyi. "We hope to use the CIIE as an international platform to spread the excellent traditional culture of China."

As the first research institution specializing in arts and crafts approved by New China, the Nanjing Yunjin Research Institute was established in the year. In the year, Yunjin was included in the first batch of national intangible cultural heritage. In the year, the Nanjing Yunjin wooden loom hand-woven brocade craftsmanship successfully applied for the UNESCO Intangible Cultural Heritage of Humanity list. "Jixiang" is the renowned brand of the Nanjing Yunjin Research Institute, authentic in inheriting the Yunjin cultural heritage, and also the only Chinese time-honored brand in the Yunjin industry. "Yuanxian" is the high-end decorative art brand under the Nanjing Yunjin Research Institute, representing an innovative brand that integrates modern design concepts and artistic life applications.

Guangdong's Time-Honored Brands Expand International "Friendship Circle": Enjoy Chenpi Tea, Admire State Banquet Porcelain, Play Pitching Games for Prizes, Experience Intangible Cultural Heritage Skills... Within the Guangdong Cultural Exchange Pavilion, there are time-honored brands with traditional Lingnan cultural characteristics.