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It's the new season for cherries in the Southern Hemisphere again. The China cross-border e-commerce air freight special line, fully loaded with early-ripening varieties of cherries from Latin America, is bringing high-quality products like Chilean cherries into the "shopping carts" of Chinese consumers.

At the 7th China International Import Expo, Chilean cherry supplier Joyvio signed a strategic cooperation agreement with Chinese e-commerce platform Hema to supply Chilean fruits such as cherries, cherry plums, and prunes. This marks the official establishment of Hema's first overseas direct procurement base in Chile.

The 9th China-Chile Week will feature promotional activities for Chilean high-quality agricultural products in multiple cities across China...

In recent years, Chile has actively engaged in global economic and trade activities, particularly strengthening its economic and trade exchanges with Asian countries, continuously exploring new markets, seeking new opportunities, and solidifying its status as an important supplier of global food, wine, fresh fruits, and other products. Many of its export products have gained favor among foreign consumers, and its international export position has become increasingly secure.

A report recently released by the Undersecretariat of International Economic Relations of the Chilean Ministry of Foreign Affairs indicates that Chile was the world's largest exporter of products such as cherries, salmon, mussels, prunes, copper, and lithium carbonate in the year.

Copper, lithium carbonate, and other mineral products have long been traditional exports of Chile. In recent years, the export of non-traditional products such as Chilean fruits has also been growing steadily. According to data released by the Chilean Fruit Exporters Association ( ), % of Chilean fruit exports are destined for Asia, with China being a significant market for its fruit and other products in the region.

In the year, Chilean cherries were officially approved to enter the Chinese market. In the month of the year, Chilean peaches, apricots, and other fresh stone fruits were approved for export to China, thus, all categories of fruits from Chile have been permitted to enter the Chinese market. In the month of the year, Chile's Ministry of Economy granted certification for the first batch of fresh silver salmon exported to China, officially allowing Chilean fresh silver salmon to be exported to China.

China has become Chile's largest trading partner globally, and the cooperation between the two countries in areas such as agriculture and fisheries continues to deepen. The Chinese market has injected significant confidence into the development of Chile's agricultural and fishery export trade.

How much do Chinese consumers love Chilean cherries? The season for South American cherries to hit the market is from December to February of the following year, coinciding with the peak sales period of the Chinese New Year and the Lunar New Year. Cherries are not only delicious but also have a festive red color, making them a popular gift and essential item for the New Year celebrations, symbolizing good luck and auspiciousness. Therefore, they are deeply pursued and loved by Chinese consumers.

The sales of Chilean cherries in China continue to increase. During the Spring Festival this year, China consumed over % of the cherries exported from Chile. According to data from ProChile, the Chilean Export Promotion Bureau, the export volume of Chilean cherries reached a historical high in this month, with an export value of $. million, an increase of .%, setting a new record since . The proportion of cherries exported to China reached %, an increase of .% year-on-year.

At this year's CIIE, the snow cherry from the high-altitude regions of the Andes Mountains in Chile, as a global debut product, arrived at the CIIE exhibition hall. Early-ripening cherry varieties from Chile, "Royal Dawn" and "Santina," were also airlifted by dedicated charter flights to China, quickly making their way into major supermarkets, fruit wholesale markets, and e-commerce shopping carts across the country.

The 9th China "Chile Week" event will also be held this month, with agricultural products being the highlight of this promotion. Multiple Chinese supermarkets and e-commerce platforms will set up special zones for Chilean products, showcasing high-quality goods such as Chilean fruits, wine, salmon, and cod to Chinese consumers, enriching their choices.

Chilean fruit suppliers are actively collaborating with multiple Chinese e-commerce platforms, and this time, Hema has established a direct fruit procurement base in Chile. Through direct procurement from the base, the quality of cherries is controlled from the source, logistics efficiency is improved, and the number of transit links is reduced. This form of direct procurement ensures that cherries remain fresh from the moment they are picked from the tree to when they are placed on the shelves.

The head of Chilean cherry suppliers in Greater China introduced that direct procurement cooperation will reduce the supply chain costs of Chilean cherries to China by about %. This year, Chile has experienced a bumper harvest of cherries, with increased production, and it is expected that prices will decrease, allowing Chinese consumers to purchase high-quality and affordable Chilean cherries.

Additionally, Chile and China have signed multiple memorandums of understanding on plant quarantine, organic food certification, and the development of demonstration farms, ensuring the facilitation of fruit trade customs clearance. To ensure the timely arrival of Chilean cherries in the Chinese market, Chinese customs has implemented a series of facilitation measures, including "advance declaration" and "guaranteed release." At the customs, a "green channel" for agricultural product imports has been established on-site, with inspections conducted on an hourly basis for "arrival and immediate inspection."

China's open and free market has enabled high-quality and affordable Chilean "cherries" to smoothly enter the Chinese market, enhancing their international competitiveness. Chinese consumers can choose products that better suit their tastes from the rich variety of goods available, achieving "cherry freedom."

The essence of free trade is win-win cooperation. It is believed that the sweet relationship between Chinese consumers and Chilean cherries will continue for a long time, which is key to maintaining the vitality and growth potential of the Asia-Pacific region's economy.