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Journalists learned from the China Chain-Store & Franchise Association that since the launch of the China International Consumption Center City Premium Consumption Month on a certain date, the first week has seen the active participation of over 100 association member enterprises and more than 10,000 chain stores. The participating stores cover multiple industries and sub-sectors, including supermarkets, convenience stores, department stores, shopping malls, catering, and lifestyle services.

According to estimates by participating enterprises, this event is expected to drive consumption worth hundreds of billions of yuan, benefiting hundreds of millions of consumer visits. During the event, various retail enterprises, in collaboration with well-known brand merchants, organized a series of rich and diverse promotional activities, with an estimated total investment of hundreds of millions of yuan. Additionally, enterprises have stimulated market vitality by offering "one-stop" services that integrate shopping, socializing, experiencing, and entertainment.

According to the introduction, Tianhong launched a "Double" promotional event, integrating online and offline interactions to create a new retail model; Chongbai New Century Department Store kicked off its annual "Crazy Shopping Festival," offering thousands of counters and brands with additional discounts, enjoying the prices of outlets; Inzone Group created the "Pink Carnival Season" year-end extravaganza, launching two major themed marketing activities: "Start Hype Festival" and "Pink Exclusive 'Benefit' Day"; Suning Plaza introduced the Super Pink Festival, transforming national Suning Plaza city landmarks into super member festivals for petting fans; Handan Sunshine followed the trends, launching activities such as the Black Myth: Wu Kong game experience competition, Egg Party Egg Friend Bumping Party, Mayday support concert, and random dance events, effectively enhancing the vibrancy of the mall's consumption environment.

Bai Da Hejiafu Supermarket, in conjunction with key occasions such as "Double" and Thanksgiving, organized a series of marketing activities including its own brand festival, shopping spree, warm winter neighborhood festival, and Thanksgiving events. These activities showcased the brand's "warm" side to consumers, establishing an emotional connection with them in a meaningful way. Additionally, many supermarkets and catering businesses focused on food, combining it with autumn and winter scenarios to create various public welfare food festivals and shopping festivals.

Xiamen Yuan Chu launched its first "Tuhai Club" and "Up the Mountain, Down to the Sea" member outdoor experience activities, sharing and spreading Yuan Chu's gourmet food and product tastings with members, co-creating topic content; Wumart introduced a warm winter hot pot feast, offering "super value single item subsidies" during the event period; Hubei Huangshang held a spicy and sizzling hot pot festival from the 1st to the 3rd, organizing hot pot ingredients and other supporting products for display and takeout in the outer area; Beijing Supermarket Fa launched a series of themed activities such as "Indulge in Eating, Break the Bottom Price" (Supermarket Fa Fresh Meat Festival), "Minor Snow Calls for Nutritional Supplements," and "Major Snow Eats Mutton" according to different solar terms; Jia He Yi Pin held a "Organic High-Quality Ingredients for Great Taste" food festival at 100 stores; Xiabu Xiabu introduced a series of promotional activities for the new season of Inner Mongolian grassland Wuzhumuqin small fat lambs; Yuyuan Shanghai Old Restaurant traced the century-old history of Shanghai, themed "Dreaming Back to Old Shanghai," combining old Shanghai retro scenes and specialty snacks to create the "Eight Scenic Spots of Shanghai" afternoon tea, and on weekends, brought nostalgic performances of old Shanghai to consumers.

New scenes and new business models are conducive to stimulating new consumer desires and driving new consumption growth points. For this reason, many retail companies have launched first-store and first-launch activities. On the day of the month, Miniso launched the fifth personality series of goods nationwide; the first theme store of Haoxianglai, a brand under Wanchen Group, with the theme of "big," opened in Hohhot on the day of the month, offering a series of opening discounts and benefits to consumers; on the day of the month, Fu Long Wine will launch a global simultaneous release and tasting event for Beaujolais Nouveau.

From a national perspective, the potential for new consumption remains enormous, with the expansion and quality improvement of service-oriented consumption. Chain enterprises are actively creating harmonious ecosystems and new consumption scenarios and experiences, leading the trend of green, sustainable, and healthy lifestyles across society. During the event, Chongbai Electrical Appliances Commercial Group focused on the old-for-new policy, simultaneously launching the second Chongbai Home Expo, combining policy benefits to provide subsidies for the people; the new tea beverage brand Heytea introduced more "Super Plant Tea" series products in its stores, offering users healthy tea drinks, using health and taste to drive more consumers to purchase products, stimulating consumption vitality in the new tea beverage market; Beier Anqin created a series of theme-focused social practice activities, such as "Gratitude to Nature, Protecting Our Home," "Cultural Heritage, Visiting Museums," "Charity and Warmth in the Community," enriching students' extracurricular lives, cultivating social responsibility, and comprehensive qualities; Huasheng launched a seasonal maintenance event for the fall, ensuring safe travel for vehicle owners.