In recent years, the home industry has seen continuous deepening of transformation, with the sector in a period of upgrading and development. Accelerating innovation, adopting refined and differentiated operational methods, exploring the path of digital transformation, and leveraging digital technologies such as smart devices, the Internet of Things, and the internet to enhance operational efficiency and reduce costs.

Meanwhile, with the rise of personalized and customized services, consumers place a high value on the uniqueness and quality of home spaces, leading to the growing popularity of high-end customization. This conclusion was drawn in the recently released "China Home Industry Observation Report."

At the recently concluded 7th CIIE, journalists observed that these trends were also reflected in the products of participating foreign enterprises. IKEA, a regular exhibitor that has consecutively launched its "Chinese New Year" series globally through the CIIE for four years, has maintained its usual product releases while continuously surprising with new offerings. This year, the new Spring Festival series, featuring patterns of pomegranates, persimmons, and sugar-coated haws, introduced a total of 12 products, truly embodying a festive atmosphere. In addition to the "Chinese New Year" series, the debut list also included the first-time launch in China of the "buyback and resale" service, as well as demonstrations of aging-in-place home solutions.

From new products to new services, IKEA continues to leverage the powerful spillover effects of the CIIE, accelerating the transformation of exhibits into commodities while bringing more innovative achievements that meet the needs and home dreams of local consumers to families in China and around the world. Mr. Leon Sun, Senior Vice President of IKEA China, stated that this year, IKEA has further expanded its scope of global premieres, looking forward to accompanying more Chinese people in creating a better daily life.

After years of deep cultivation in China, IKEA has not only established a complete value chain in the country but also achieved multiple pioneering practices. Ingka Group, the parent company of IKEA Group, announced that the world's first Retail Development Center is officially established in China. This center will run in parallel with IKEA China's three-year development strategy, "Growth+," focusing on three key areas: "digital empowerment," "enhancement of logistics service capabilities," and "demand-driven home solutions and localized content." While supporting the strategic goals of "Growth+," it will also provide strong support for IKEA's long-term and resilient development in China, laying a solid foundation for building a customer-centric, values-driven IKEA. At the same time, it will collaborate with China to create more innovative achievements and promote successful practices to IKEA's markets in Asia and globally.

Inside the Norwegian National Pavilion, the Norwegian furniture brand StokkeAustad, making its debut at the CIIE, has attracted considerable attention with its iconic comfortable chair. The base, made from laminated beechwood, combined with the company's innovative ergonomic patent, has, upon its first appearance, conveyed the essence of Norwegian wood and the concept of a healthy, relaxed lifestyle to Chinese consumers.

From the booth, the reporter learned that Streesless values natural sustainability. Based on long-term exploration of furniture craftsmanship and strict control over product production, it not only ensures the durability and quality of raw materials, effectively extending the product's lifespan, but also achieves high replaceability of components, thereby providing users with a lifetime of sustainable comfort. Its factory in Norway adheres to the use of hydroelectric green power and recycles about % of wood waste, which is burned to provide long-term heating for the factory and nearby public facilities, forming an effective cycle of energy utilization.

Liu Tao Tao, General Manager of the Stelax brand in China, stated that the Chinese market is brimming with robust vitality. Stelax has consistently focused on the needs of Chinese consumers, striving to deliver sustainable comfortable living to them through products that blend technological innovation with aesthetic appeal. Moving forward, the company will continue to base its operations on sustainable principles and technological foundations, continuously refining its localization strategies in China, enhancing the experience of home well-being, and providing Chinese consumers with furniture products that excel in comfort, functionality, and aesthetics.