Corporate culture is the soul of enterprise development and an important part of the core competitiveness of an enterprise. In order to promote the culture and brand building of special steel enterprises and help enhance the comprehensive competitiveness of enterprises in the current harsh international competitive environment, from March 26 to 27, hosted by the China Special Steel Enterprises Association and hosted by Tianjin Youfa Steel Pipe Group Co., Ltd. The "China Special Steel Enterprise Culture and Brand Building Seminar" was held in Tianjin. Directors of relevant special steel enterprise offices, heads of corporate culture departments and heads of exhibition business exchanged practices and successful experiences in corporate culture, brand building, external display, publicity, etc. at the meeting, and discussed ideas expansion and innovation in the development of relevant work.

Wang Wenjin, Executive President of China Special Steel Enterprises Association, Li Maojin, Chairman of Tianjin Youfa Steel Pipe Group, Ruan Xiaojiang, Vice President of China Special Steel Enterprises Association and Vice President of Jianlong Group, Wang Hebin, Director of Metallurgical Industry Education Resources Development Center, Tianjin Steel Pipe Party Committee Deputy Secretary Huo Jian, Chairman of the Labor Union, as well as directors of offices of 23 special steel enterprises across the country and heads of corporate cultural exhibition business attended the meeting.

Li Maojin shared the development history and corporate culture experience of Youfa Steel Pipe. He said that products are character. Youfa Group has always adhered to the core values of "win-win, mutual benefit, trust-based, working together and putting morality first" and always:"Self-discipline","Integrity" and "Altruism" serve as the bonds of cooperation. Everyone thinks in one place and works hard in one place. A group of ordinary people achieve extraordinary things. The cooperation mechanism can break through the ceilings of many individuals. Development based on personal abilities is limited, and development can be unlimited through the joint efforts of everyone. Youfa's joint-stock cooperation mechanism is the foundation for Youfa's rapid growth over the past 20 years.

Wang Wenjin believes that the corporate culture story shared by Li Maojin is simple and vivid and worth pondering. Youfa's corporate culture construction that allows employees to grow happily and the healthy development of the industry provides reference for everyone.

He said that corporate culture is the formation of a value concept and code of conduct for corporate governance that is recognized by all employees and integrated into the bone marrow of all employees during the process of business development. It is the spiritual pillar and soul of the company.

Wang Wenjin said that the special steel industry is a special force and a pioneer in China's steel industry. It is incumbent on the special steel industry to develop new productive forces in the steel industry. This is also the culture of the special steel industry. I hope that the special steel industry must follow the path of specialization, specialization and innovation and strive to overcome difficulties.

Subsequently, the director of the office, the head of the corporate culture department and the person in charge of the exhibition business of the special steel enterprise exchanged views on their respective corporate culture construction, believing that corporate culture construction has the role of uniting people's hearts, increasing employee identity, and shaping corporate values and ethics. It is also an important intangible asset for the enterprise.

During the meeting, representatives visited Youfa Cultural Center and Youfa Steel Pipe Creative Park to gain an in-depth understanding of Youfa Steel Pipe's corporate culture. Everyone believed that Youfa Steel Pipe attached great importance to the construction of corporate culture and had been well implemented.

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author| Wang Zhi

picture| Tang Zilong

edit| Wang Zhi
audit| Liu Jiajun
planning| Chen Xiaoli