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On April 12, the Ministry of Commerce jointly initiated the "Chinese Cuisine Festival" with relevant authorities and the People's Government of Shandong Province and launched the Chinese Cuisine Market and Farmers-Restaurant Connection activities. Tang Wenhong, Assistant Minister of Commerce, Song Junji, Vice Governor of Shandong Province, and relevant leaders from the Ministry of Culture and Tourism, the State Administration of Radio and Television, and other departments attended the launching ceremony.

In order to deeply implement the spirit of the 20th National Congress of the Communist Party of China and the Central Economic Work Conference, stabilize and expand catering consumption, and promote the high-quality development of the catering industry, in 2024, the Ministry of Commerce will continue to organize the “Chinese Cuisine Carnival” series of catering consumption promotion activities. The activities will run throughout the year, with the theme of “Enjoy Chinese Cuisine, Create a Better Life”, and following the principle of “government guidance, market operation, point-to-face, highlighting characteristics, mass participation, combination of Chinese and foreign, frugality, green, safety, and health”. It will give full play to the joint efforts of localities, associations, and platforms to hold more than 90 characteristic catering consumption promotion activities, innovate consumption scenarios, and promote catering culture.

In 2024, the "Chinese Cuisine Carnival" event will establish the "Chinese Cuisine Cultural Season" for the first time, launching 18 special activities and adhering to the combination of "inviting in" and "going out." It will support relevant industry associations and qualified local governments in holding activities for tasting Chinese delicacies, showcasing skills, promoting brands, and holding investment talks at home and abroad. This will help disseminate the traditional Chinese culinary culture, deepen international cooperation in the catering industry, and encourage catering enterprises to "go out."