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On April 10th, the "Invest in China" Italian special promotion conference was held in Milan. Representatives from the Ministry of Commerce's Foreign Investment Department, the Chinese Consulate General in Milan, and the Industrial and Commercial Bank of China attended the event and gave speeches. Representatives from the local governments of Jiangsu Province, Sichuan Province, Beijing's Chaoyang District, and Shanghai's Changning District, as well as from industrial parks and enterprises, gave special presentations. Mario Boselli, Chairman of the Italy-China Council Foundation, and Ivan Cardilli, Chairman of the Italy-China Business Development Forum, attended and gave speeches. The event was attended by over 200 representatives from Chinese and Italian government institutions, enterprises and business associations.

China is the world's second largest consumer market. It continues to release huge demand, putting forward higher requirements for the quality of goods and services. Italian companies have made their investment in China at an opportune moment. Doors to China's opening up are being opened wider and wider. China will continue to expand market access, protect the legitimate rights and interests of foreign investors, and build a market-oriented, law-based and international business environment. Italian companies are welcome to share the dividends of China's opening up.

Ivan Caddeo, President of Italy-China Business Development Forum, said, the registration of more than 27,000 new companies on average everyday, over 80,000 automobiles offline, online sales of products about 5 billion US dollars, and nearly 300 million packages delivered in China all within 24 hours, indicate the importance, potential and size of Chinese market, and Italian enterprises should follow the example of Marco Polo to China, and explore this country. Mario Boselli, President of Italy-China Council Foundation, said Chinese market can't be missed, and called on Italian companies to seize Chinese opportunities, actively invest in China, and achieve better development in China. Bo Xijun, Chairman of Chengdu Beirun Technology, shared his experience of successful development in China as an Italian SME. He said that China has all the time attached great importance to protection of intellectual property rights, continuously improved business environment, and provide strong support and help for the investment and development of Italian SMEs in China. Italian SMEs can feel assured to invest in China and grasp the opportunity of development.

Representatives from local governments, industrial parks, and enterprises in Jiangsu Province, Sichuan Province, Chaoyang District of Beijing, Changning District of Shanghai, and other regions vividly introduced their local resources, advantageous industries, business environment, and investment opportunities in Chinese, English, and Italian. This attracted strong interest from the Italian companies present at the event. After the meeting, the Chinese government, industrial parks, and enterprises had in-depth exchanges and discussions with Italian companies on key industries such as fashion, equipment manufacturing, and energy-saving and environmental protection.