2024.043

Number of words in this article:563, the reading time is about 1 minute

introduction：时隔几日，首饰类足金价格持续上涨，直接逼近每克700元。

** Author| ** First Finance and Property Economics

The price of gold, which has attracted much attention recently, is still rising. On April 2, the First Financial Reporter visited gold jewelry stores of brands such as Chow Sang Sang, Lao Fengxiang, Chow Tai Fook, Emperor Jewelry, and Xie Ruilin and found that the selling price of jewelry gold basically exceeded 690 yuan per gram, ranging from 691 yuan per gram to 695 yuan. For example, Chow Sang Sang's jewelry gold is 694 yuan per gram, Emperor's jewelry gold is 693 yuan per gram, and Lao Fengxiang's jewelry gold is 691 yuan per gram.

In these gold shops, the reporter saw that there were not many customers. Some shop assistants said that the current price of gold is rising rapidly and has basically remained high in the near future, which has discouraged many consumers. Even if the gold exchange price in some brand stores is less than 600 yuan per gram, there are still not many customers coming to the door. At present, there are most wait-and-see people.

On March 29, First Financial News reported that the price of jewelry gold in Chow Tai Fook and other stores was 686 yuan per gram, and the price of investment gold bars was 616 yuan per gram. Now, after a few days, such gold prices continue to rise, directly approaching 700 yuan per gram.

Zhang Chengliang, partner of PricewaterhouseCoopers Sloan China Brand Marketing Consulting, previously told First Finance that for consumers, gold jewelry purchased in brand gold stores usually has certain investment attributes, but it is not completely equivalent to gold investment. The investment value of gold jewelry is affected by many factors, including gold content and craftsmanship:The value of gold jewelry depends on its content and production process. Generally speaking, the higher the purity of gold jewelry, the higher the investment value. At the same time, superb craftsmanship and design will also increase the value of jewelry.

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