2024.0401

Number of words in this article:677, the reading time is about 2 minutes

introduction： 包括哪吒汽车、保时捷、领克、吉利等超6个汽车品牌的多个经销商直播间出现问询小米SU7的情况。

** Author| ** First Finance Huang Lin

On March 28, after the launch of Xiaomi SU7, a large number of rice noodles continued to rush into the live broadcast rooms of different brands of cars, and messages such as Xiaomi SU7 and Xiaomi Cars appeared on the bullet screen. Some online commentators joked that the impact of rice noodles led to the "fall" of other car live broadcast rooms.

On April 1, in Gaohe Automobile's live broadcast room in Changzhou, there was only one Gaohe HiPhi Y on the screen. There was a piece of white paper pasted to the back of the vehicle, which read,"Don't mention Xiaomi, bring it down again." It was suspected that the anchor could not bear the disturbance and directly downcast it. In fact, Gaohe Automobile's live broadcast room is not the first car company's live broadcast room to be "besieged" by rice noodles. Since the launch of Xiaomi SU7, inquiries about Xiaomi SU7 have appeared in live broadcast rooms from multiple dealers of many automobile brands, including Nezha Automobile, Porsche, Lingke, Geely, etc., and many automobile company anchors have posted them on their cars or on their bodies. A piece of white paper indicates that they sell cars of their own brands and do not sell Xiaomi SU7.

BYD, the world's largest seller of new energy vehicles, has not escaped this farce. After the bullet screen swiped "Xiaomi sold well" one after another, the female anchor of BYD Motors had no choice but to reply to a netizen:"This is BYD's live broadcast room. You guys are keeping pushing millet to sold well. What is it?" As more and more bullet attacks from Xiaomi cars appeared in the live broadcast room, a BYD car female broadcaster directly raised a sign "Ban Xiaomi SU7".

In the Porsche car live broadcast room, a large number of "rice noodles" also poured in to brush Xiaomi cars and asked the anchor some questions related to Xiaomi cars.