Today's anchor Zhu Lin:

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"Huawang Road" located in Maqiao Town, Minhang District, Shanghai has become a new check-in place for cherry viewing in Shanghai in recent days. As the name suggests, this road is indeed related to Kao Company. The Shanghai Kawang Factory, located on Huawang Road, recently issued an invitation "I will wait for you on Huawang Road", inviting citizens to participate in flower viewing + visiting activities.

The Shanghai Kao Factory was built by Kao Group after the establishment of Shanghai Kao Co., Ltd. in China in 1993. Since then, Kao's business in China has officially begun. Shanghai Kao Co., Ltd. is Kao Group's main production base of consumer goods in China.

Kao (China) said that with the rapid and high-quality development of Chinese society, the public's consumption thinking is also constantly changing, and "green consumption" and "personalized consumption" have gradually become new trends. In order to be able to flexibly respond to changes in consumption, Kao actively introduces high-quality imported products, while focusing on the needs of Chinese people and actively promoting localized R & D and production.

"Localization" is an important strategy for many multinational companies developing in China. Only by gaining the recognition and trust of local consumers in the brand can companies maximize operating benefits and achieve long-term development. This has become the consensus for multinational companies to develop in China.

Kawang Road is a practical livelihood project for local governments to build, upgrade and renovate neighborhoods. It is also a "people-friendly" practice for Kawang (China) to promote localization. The company said that Kao Road has witnessed the growth of Kao in the Chinese market and also demonstrated Kao's confidence in working with Chinese consumers to create a better life.

** For more information, please see today's bilingual "Foreign Enterprises Headlines"