Since last year, many virtual emotion products have been selling well on online platforms. Some people are excited by Mai Liaoke's "Tree Hole Listening" service; some people buy artificial online cloud supervision services to urge themselves to check in on their study and life; some people use "good luck spray" and "transfer koi" to relieve the pressure before the exam; Some people buy themselves a "smart brain" and place an order for "Einstein's brain"... These virtual products may sound a bit absurd and nonsense, but they have achieved high sales and high sales.

Screenshot of the "Tree Hole Listening" service on a shopping platform.

为何情绪产品能获得青睐？At present, young people pay more attention to their inner world and pay attention to the observation and release of their own emotions. 在面对一些不方便向亲朋好友倾诉，担心无法被理解的烦恼时，虚拟情绪产品的出现，恰好符合了他们以匿名社交方式进行情感宣泄的诉求。这些情绪产品大多价格不高、想法有趣，能够吸引年轻人注意，将其作为释放压力、愉悦身心的一个情绪出口。

不过，Goods can be virtual, but rules cannot be missing. 虽然目前中国并没有针对这类虚拟情绪产品的规范，但根据消费者权益保护法规定，经营者向消费者提供有关商品或者服务的质量、性能、用途、有效期限等信息，应当真实、全面，不得作虚假或者引人误解的宣传。广告法也规定，广告不得含有虚假或者引人误解的内容，不得欺骗、误导消费者。以“爱因斯坦的脑子”“好运喷雾”为代表的虚拟商品，实际上并不能实现增长智力和转运的功效，存在夸大宣传的情况。一些“心灵树洞”服务甚至存在泄露消费者个人隐私的风险。而所谓的陪聊师、开导员可能并没有相关专业资质证明，部分同类服务在不同店铺价格悬殊，还有一些软色情、诈骗等隐藏风险都不容忽视。

As the virtual emotional product market continues to expand, it is imperative to regulate the development of this new consumption format. 一方面，应尽快制定针对虚拟情绪产品的规章制度，加强监督管理。另一方面，商家应在商品宣传页面说明商品的真实情况，在下单时设置提醒页面告知消费者所购商品的特殊性，保障消费者知情权，避免发生消费纠纷。电商平台也应加强对虚拟情绪产品的安全性和合规性的检查，确保商品内容健康，对产品管理、售后服务及时出台相关规定，让虚拟情绪产品市场发展有规可循。同时，消费者在购买时也要注意辨别商家和渠道，保护个人信息安全，防止信息泄露，不要轻易转账或在线下见面，以免人身财产安全受到侵犯。

Have you ever used these virtual emotion products?