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As expected, Qin Lang, the elementary school student who allegedly left his winter vacation homework in Paris, was not found. A notice recently released by the Hangzhou police showed that this incident, which became a sensation on the Internet at the beginning of the year, was directed and performed by a team of bloggers. At present, the planner and the "Uncle Qin Lang" who took a ride to ride the traffic have been punished, but the thoughts left by this farce are still continuing.

A crappy video with incomplete basic facts can easily become a hot topic on the entire network with the assistance of many "setter". In the end, the police intervened to restore the truth, and the truth was so unbearable-there was no truth in the whole incident. It was completely a story interpretation based on the paragraph in order to gain traffic. In order to escape unscathed amid the boiling public opinion, they also forged the so-called chat history of Qin Lang's mother twice. From beginning to end,"melon-eating" netizens were fooled. If it weren't for the Internet celebrities who finally got rid of it, this traffic feast would have been a huge profit.

The big drama "Qin Lang" is extremely magical, but it is nothing new today when video bloggers are booming and hot searches are full of dog blood. From "a woman who was pregnant in May" to "a man who graduated from 211 was laid off to deliver takeout without telling his wife" to "a woman and her best friend were asked to accompany her for dinner", etc., all of them were not sensational, but were all in the end. False. It is no exaggeration to say that the track of artificial hotspots is already crowded with clowns. They only have eyes for traffic and their mouths are full of deception.

It is precisely because of the serious corruption that the choreography of these farce has become professional and professional. Looking at a series of cases, it can be seen that fake topics have become more "precise", and whatever social topics are hot is created, intended to create a feeling of "hot things come true"; emotions have become more "full", conflicts between mother-in-law and daughter-in-law, gender opposition, and the gap between rich and poor are taking turns to attract people to the forefront in an instant; the images have become more "real", and they are good at creating original ecological shapes such as surveillance videos and random photos by passers-by, increasing the credibility of the content. The ultimate purpose of various methods is to blur the true and false, fool the audience, and harvest traffic.

If you pretend to be true, it will be true, and if you do nothing, there will be something. If this trend of fraud is allowed to spread, it will inevitably produce more and more "homework drifts" that will spread across the Internet. These bloody content occupies and consumes communication resources, drowning and obscuring those truly valuable public issues. Strictly cracking down on "Qinlang-style" artificial hotspots is not only to maintain the authenticity of network information and the stability of network order, but also to protect the rationality and civilization of the entire society.

The wild version of "Qin Lang" is like a thermometer that measures how much traffic fans are crazed. This "Qin Lang" has been destroyed, how to prevent the next "Qin Lang" from appearing? Many questions cannot be asked:How to curb the sensationalism of Internet celebrities? Can the platform correct the fundamental logic of the eyeball economy? Can the audience refuse superficial and low-intelligence boring onlookers? Obviously, every choice is related to the ecological quality of the public opinion field.

Change will not rely entirely on self-discipline, but will call for multi-department linkage and all-round efforts. For example, if we need more governance actions and heavier penalties; strengthen MCN's daily supervision and value guidance, pay attention to the clear identification of virtual interpretation; be cautious in "eating melons" and avoid blindness. In the final analysis, any content production that is publicly disseminated and intended to attract audiences should be serious and normative. Only by completely solving the self-media control problem can we say goodbye to the disgusting "Qin Lang".

wrote an article:Cui Wenjia