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In July 2021, five cities including Beijing were approved to take the lead in cultivating and building international consumption centers. Three years have passed in the blink of an eye. What achievements has Beijing achieved? At the special press conference on "The Third Anniversary of Beijing's Cultivation and Construction of an International Consumption Center City" held on July 24, Pu Xuedong, Party Secretary and Director of the Beijing City Bureau of Commerce, said that Beijing has achieved certain results in cultivating and building an international consumption center city. Beijing's urban competitiveness ranking, the total number of Fortune 500 companies, the added value of the service industry, the number of outbound tax refund shops, and the number of direct international and domestic flights to cities all rank first in the country.

five highlights

"Over the past three years, Beijing has been guided by the implementation of the strategic positioning of the 'Four Centers' cities and guided by expanding domestic demand and improving people's livelihood. It has continued to enhance the fundamental role of consumption in economic development and accelerated the construction of Beijing's international consumption center city. A series of progress has been made." Pu Xuedong introduced the five highlights of this transcript.

Accelerate the gathering of advantageous consumption resources.

A total of 26 consumer multinational companies such as Galeries Lafayette and Starbucks have been identified as regional headquarters; a total of more than 3700 first stores have been attracted to Beijing; there are 137 Chinese time-honored brands and 259 Beijing time-honored brands. "Beijing Gifts" made its debut at the National Two Sessions and the "Belt and Road" Summit Forum. Accelerate the construction of Beijing as an international gourmet capital and cultivate 11 digital catering districts and 26 "late night canteens" specialty catering districts.

Continuously optimize the supply of consumer landmarks.

Since 2021, the city has opened more than 4 million square meters of new commercial area. Eight districts including Dongcheng Area have been selected as national pilot projects for the construction of one-quarter-hour convenient living circles. 422 of the city's 856 one-quarter-hour convenient living circles have been constructed and accepted, serving more than 1930 communities and more than 8.4 million residents. Promote the integration and high-quality development of diverse consumption formats and launch a number of demonstration cases. Promote the selection of Gubei Water Town International Leisure Tourism Resort into a national tourist resort and achieve a "zero" breakthrough. There are 10 5A-level scenic spots in the city.

Actively build a trendy consumption highland.

Beijing was selected as one of the first batch of comprehensive information consumption demonstration cities in the country; a total of 31 municipal information consumption experience centers have been identified in 3 batches. Advocate green consumption, promote the replacement of automobiles and green smart consumer goods with old ones, and encourage automobile replacement consumption subsidy policies and green smart consumer voucher policies to boost sales of new energy vehicles and smart homes by more than 20 billion yuan. Launched more than 300 "Walking Beijing" routes and 300 Internet celebrity check-in spots. Successfully bid for top international events such as the 2027 World Athletics Federation Athletics Championships and the 2029 World Swimming Federation World Championships. International sports organizations rank first in the country in terms of event scale and event level.

Continue to create a convenient and open consumption environment.

It took the lead in establishing the country's first overseas guest payment service demonstration zone to promote the deployment of foreign card POS machines in key business districts, scenic spots, hotels above 4 stars, etc., with a coverage rate exceeding 95%. In the first half of this year, 1.658 million inbound tourists were received, a year-on-year increase of 2.6 times. Promote the "one thing" reform of large-scale events and other work. In the first half of this year, 965 large-scale events were held. Carry out in-depth a series of activities to improve service quality in the commercial service industry and strive to build the "Beijing Service" brand.

Further improve the consumption pattern of internal and external linkage.

Since 2023, Beijing City has joined forces with the Ministry of Commerce, China Central Radio and Television Station, Tianjin City People's Government, and Hebei Province People's Government to jointly hold the "National Consumption Promotion Month and Beijing-Tianjin-Hebei Consumption Season" for two consecutive years. There are more than 1000 departure tax refund shops in Beijing City, ranking first in the country. The city has established 5 cross-border e-commerce supervision sites, and key cross-border e-commerce companies such as Jingdong and Yidan have established about 100 overseas warehouses in nearly 30 countries and regions around the world.

six major measures

Regarding the next plans and actions to build an international consumption center city, Pu Xuedong said that the next step will be to thoroughly implement the spirit of the Third Plenary Session of the 20th CPC Central Committee, make full use of the advantages of the domestic ultra-large-scale market, tap the potential of domestic demand, and give full play to the basic role of good consumption and promote the construction of Beijing's international consumption center city to a higher level. The specific work includes six major measures.

Adjust the structure and accelerate the establishment of comparative advantages in commodity consumption.

Efforts will be made to expand new consumption, implement Beijing City's policy of replacing green smart consumer goods and automobiles with old ones, and promote bulk consumption such as home appliances and automobiles. Expand fashion consumption such as cosmetics, support the development of a beautiful and healthy industry ecological chain, make good use of the first store policy, and attract more well-known brands to launch their first stores in Beijing.

Change methods and actively expand the space for consumption growth and development.

Promote the integrated development of foreign trade in the consumption field, expand the import of mid-to-high-end consumer goods and high-tech consumer goods, and deepen pilot work such as cross-border e-commerce sales of pharmaceutical products and online and offline experiential consumption. Cultivate new formats and models of e-commerce, promote the high-quality development of Live streaming eCommerce, and consolidate the scale of online retail in Beijing City.

Improve quality and benchmark international rich high-end consumer supply.

Create high-quality and high-energy consumption space, accelerate the construction of four international consumption experience zones, and continue to optimize consumption environment supporting facilities. We will make every effort to build an international food capital, improve the quality of catering consumption, explore the establishment of a global catering brand directory, improve supporting services such as landing site selection, and support each district to build flavor food districts and catering gathering districts.

Strengthen the chain and make Beijing's specialty domestic and trendy products bigger and stronger.

Encourage time-honored enterprises to build museums and brand halls, and develop hot products in cross-border linkage with cultural IP and new consumer brands. Support time-honored brands, cultural and cultural institutions, theme parks and other "must-buy" products with Beijing characteristics and cultural connotations. Encourage qualified enterprises to open a number of "Beijing Gifts" themed stores. Give full play to the demonstration effect of new consumer brand incubation bases such as Hongqiao Market to help cultivate new consumer brands.

Increase efficiency and jointly create integrated consumption boom projects.

Implement policies to promote the integrated development of diverse consumption formats, and support all districts to cultivate new consumption scenarios such as neighborhoods, mountains, water-to-water, performances, events, night, and digital. Plan various diversified integration activities to promote consumption and encourage enterprises to operate across borders and link up with different industries. Prosperity the performance economy and event economy, extend the consumption chain, and promote the driving effect of performances and events on catering, retail and other industries.

Optimize the environment and make every effort to improve satisfaction at both sides of supply and demand.

Give full play to the advantages of the "two zones" policy and steadily promote the expansion of opening up to the outside world in health, elderly care, culture, sports, tourism and other service industries. Implement a series of support policies such as wholesale and retail, catering, etc. Comprehensively implement the "one thing" processing requirements in the approval process of large-scale activities and improve the "one thing, one discussion" comprehensive approval mechanism. Supported by "standards","efficiency" and "integrity", we will strengthen the service awareness of the whole society and create a warm service environment in Beijing.

Words/Yan Mi

Editor/Shuyan Wang Xuguang

Visual / Guo Xiaoxi

Audit/Qin Da

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