In recent years, Chinese companies represented by BYD, Haier, and others have transitioned from pursuing scale to high-value development, propelling the globalization of Chinese enterprises into a new stage.

With over a decade of deep cultivation in the mobile phone industry and years of experience in overseas markets, the new stage of globalization is first reflected in the continuous expansion of its global market map. In , it began its globalization journey starting from Thailand. In , it expanded into Southeast Asia, taking Indonesia and Vietnam as breakthrough points; in , it landed in countries like India. In , it set foot in Europe, and by , it had entered Latin America.

As of the year, its presence has spread across the five continents of the world, with business covering over multiple countries and regions globally. It operates more than 10,000 retail stores worldwide and has independently established over 1,000 offline after-sales service stores. The proportion of its overseas shipments has reached approximately %, and overseas business has become a key growth engine for the future.

On a certain date, the new generation of imaging flagship smartphone series was officially launched and announced to be introduced to the global market, with sales in multiple countries and regions across Asia-Pacific, Europe, Latin America, and more. As the annual imaging flagship, the series integrates the latest technologies in imaging and other areas, serving as the latest example of continuous innovation and unwavering commitment to product excellence.

In addition to the expansion of the global market map, the new stage of globalization is also reflected in the improvement of global market share. According to data, the global smartphone shipments in the third quarter of the year increased by .% year-on-year, reaching . billion units, with a market share of .%, ranking fourth globally.

The data also shows that in the second quarter of the year, it led in Southeast Asia, with Vietnam, Thailand, and Cambodia ranking first, and Indonesia ranking second. In the Western European market, Portugal ranked second, Finland third, and Spain fourth. In the Latin American market, data shows that the shipment volume in the Mexican market reached 10 million units in the first half of the year, a year-on-year increase of .%, marking a historical high for the same period since its official entry into the Mexican market in 2018. In the second quarter of 2023, it held a market share of % in Mexico, ranking fourth.

In addition to the increase in market share, the new stage of globalization is more importantly about successful positioning in high-value markets. Data shows that in the second quarter of the year, it ranked among the top three in the high-priced segments (above $100) in countries such as India, Thailand, Vietnam, New Zealand, Belgium, and Portugal. As the high-end product line, the popularity of the series continues to rise, with shipments in the first half of the year increasing by as much as % compared to the previous generation.

Additionally, the data shows that in the second quarter, the segment in the Mexican market at the USD price point achieved a market share of %, ranking second in this price segment. These figures demonstrate the competitiveness and influence in the global high-value market.

The reason for achieving success in the global market lies in the consistent adherence to the methodology that "the best globalization is localization." To this end, a comprehensive production, sales, and service system has been established globally. In terms of production, by establishing production bases worldwide, the supply chain has been diversified and localized, reducing production costs and risks. In terms of sales, close partnerships have been formed with local operators, retailers, and other partners to achieve local and diversified sales channels. In terms of service, a vast after-sales service network has been established globally through both self-built and cooperative methods, providing consumers with convenient and efficient after-sales service.

Chief Product Officer Liu Zuohu stated, "Products tailored after understanding local user needs, service penetration at the capillary level, respect and protection of local culture, empowerment and care for local employees, make users in overseas markets feel that it is a local brand."

Hong Kong Institute of Entrepreneurship and Innovation President Cao Yangfeng analyzes the entire process and strategies of globalization, believing that at least three aspects can be learned from:

First, adhere to the "glocalization" strategy, which has been consistently upheld as the "grand strategy" during the globalization process. This strategy effectively integrates the advantages of "globalization" and "localization," enabling the utilization of different resource endowments across various countries (regions) to construct a value creation network that spans the globe, enhancing the ability to integrate value. It also allows for the combination of unique market characteristics in each country (region), driving localized operations, making overseas users feel that the brand is "local," thereby improving operational efficiency and agility.

Second, adhere to the innovation strategy of "user-centric," taking the insight and satisfaction of the real needs of local market consumers as the source of innovation, continuously optimizing product functions to persistently enhance "product power," leveraging precision marketing to continuously improve "brand power," thereby creating "explosive products" that gain recognition from consumers.

Third, adhering to the strategic pace of "steadily advancing, adapting measures to local conditions," the internationalization begins in Southeast Asia, leveraging the experience from China to the Asia-Pacific market. After achieving success in the Southeast Asian market, it steadily expands and breaks through the European market, establishing a brand high ground, and then leverages the experience gained in the Asia-Pacific market to the European market. On this basis, it further expands into the Latin American market, leveraging global experience. The globalization strategy progresses from easier to more difficult markets, from specific points to broader areas, reducing trial-and-error costs and increasing the success rate.

In the future, as the global market continues to evolve and develop, we will continue to explore and innovate the path of globalization, making greater contributions to the development and prosperity of the global economy.