Vipshop's "Global Good Goods Port" debuts at the CIIE.
With the official opening of the 7th China International Import Expo (hereinafter referred to as the "CIIE"), new and old friends from around the world gathered in Shanghai. For the third time, as both an exhibitor and a buyer, the discount e-commerce platform VIPSHOP set up a "Global Good Goods Port" exhibition hall at this year's CIIE, and opened a green channel for brand entry services, creating a unique "Double Eleven" shopping experience.
This time, VIPSHOP has set up a "Global Good Goods Port" pavilion covering square meters in the consumer goods exhibition area. The pavilion features different types of product display areas, including clothing, shoes, bags, jewelry, and cosmetics, based on popular fashion trends. It also includes interactive experience zones that are linked in real-time with VIPSHOP's "Online CIIE" event area.
During the "Double Eleven" event, VIPSHOP released its first "VIPSHOP Trend White Paper Report" at the China International Import Expo. The report indicates that trends such as urban light sports, fashionable and refined styles, and outdoor functional fashion are gaining popularity, with related product sales growing rapidly.
It is understood that VIPSHOP has established more than ten overseas offices worldwide, with over professional buyers distributed across the globe, curating global quality products for consumers, and has accumulated collaborations with over brands. A VIPSHOP spokesperson stated that this year, the company continues to dispatch a large team of buyers, leveraging the CIIE as an international platform to seek potential brand partners, with a particular focus on opportunities in the areas of apparel, footwear, bags, beauty, skincare, sports, outdoor, home, and appliances.
During the CIIE, VIPSHOP will actively engage in business negotiations, further simplify the platform entry process, open green channels for high-quality brands, and provide convenient services such as express entry. "We look forward to more global high-quality brands joining us to meet the growing consumer demand for high-quality and diversified products."
