In recent years, new growth points have been found through game exports.

An announcement about the purchase of land has brought the old-school gaming company, known for quietly making profits, back into the public eye. According to the Guangzhou Tianhe District Investment Service Center, on a certain date, Guangzhou 4399 Information Technology Co., Ltd. successfully won the bid for a plot in the Guangzhou International Financial City East District of Tianhe District, with a total transaction price of approximately 1.768 billion yuan.

It is understood that the land parcel to be sold will be used as the future headquarters site, located in the first-line waterfront area of Guangzhou International Financial City (East District), facing an island in the river, and nearby is the headquarters site of Kugou Music. According to relevant information from the Guangzhou Municipal Bureau of Planning and Natural Resources, the total land area of this parcel is approximately square meters, with a planned building area of about square meters and a plot ratio of .. The industrial type of the project developed on this land is software and gaming, with a starting price of ten million yuan, and the final transaction was made at the reserve price.

Tianhe District in Guangzhou is the birthplace and gathering place of the domestic gaming industry. Along the well-known Keyun Road, many famous gaming companies have emerged. Nearly 80% of Guangzhou's gaming enterprises are located on or around Keyun Road. In recent years, more and more gaming companies have extended from Keyun Road to the nearby Guangzhou International Financial City. Currently, the gaming atmosphere in the Financial City is thriving. In addition, since the second half of this year, gaming companies like Tanwan Games and Yi World have accelerated their "clustering" in the International Financial City.

In previous years, the headquarters building of game company Shiyue Network in the East District of the Financial City commenced construction, with an estimated total investment of about one billion yuan. Facing the International Financial City across the river, the Pazhou Pilot Zone has also attracted many game companies. On the 1st of the month, the gaming giant 37 Interactive Entertainment just moved into its global headquarters building in Pazhou, with an investment exceeding one billion yuan. Other game companies such as Lingxi Interactive Entertainment, Kuloo, and Shenlan have also settled in Pazhou. Additionally, internet giants Alibaba and the soon-to-be-completed Tencent building are also located here.

The company that made this bold land acquisition is an established gaming enterprise, founded in the year, starting with web games and headquartered in Xiamen, with branches in Guangzhou, Beijing, South Korea, and other locations. The Guangzhou office was established in the year. It had its heyday during the web game era, but began to falter after the mobile gaming era in 2013. From 2014 to 2016, it failed twice in its attempts to go public, and did not produce any particularly outstanding games thereafter. It wasn't until recent years that it found new growth through game exports, especially with the release of "Mushroom Brave Legend" (Chinese server name: Adventure Battle) last year, which became the biggest overseas success story in the first half of 2023.

In this month, the "First Half of the Year Mini Game Overseas Report" released by United Dot Data showed that in the first half of the year, mini games with outstanding overseas performance generated over $0.1 billion in revenue. Among them, "Mushroom Brave Legend" alone accounted for $0.01 billion (approximately RMB 0.1 billion). This revenue is close to the first half revenue of Perfect World, a listed game company.

After being verified in Mainland China, "Mushroom Brave Legend" first landed in Hong Kong, Macao, and Taiwan in the month, immediately topping the best-selling charts in Hong Kong and Taiwan. It then launched in the South Korean and Japanese markets, further boosting its revenue. Statistics show that "Mushroom Brave Legend" earned over $100 million in Japan and South Korea in the first half of the year, ranking among the top in terms of revenue growth for mobile games in these two countries during that period.

The overseas business has also seen a new boost thanks to "Legend of the Mushroom Brave." Data shows that after the game's launch, its ranking on the global revenue list of Chinese mobile game publishers quickly rose, reaching as high as sixth place.

Regarding the success of "Mushroom Brave Legend" overseas, game industry analyst Zhang Shule believes that the logic behind it is the same as that of mobile games. In the foreign game pecking order, casual games are positioned even further back, to the point of being a blank market. The overseas expansion of domestic casual games fills this void. "But this gap is very small, leaving very little room for "Mushroom Brave Legend" to maneuver. Although it's a blue ocean, it's easy to dry up." Zhang Shule argues that even casual games require improvements in quality, experience, and fun, rather than simply transplanting the previous generation of mobile games into casual games. This foray into overseas markets, if following the old path, will find it difficult to change its current state even with unexpected hits.