2024.0408

Number of words in this article:546, reading time is about 1 minute

introduction：此前，长安汽车董事长朱华荣曾表示，长安与高合在谈，但离“妥”还远。

** Author| ** Yicai Information, First Finance Wei Wen

Recently, it has been reported that Avita Technology is negotiating the acquisition with Gaohe Automobile, which is in business difficulties. The two sides are negotiating in depth on the details of the acquisition and remain optimistic about reaching an agreement. There are also reports that Avita Technology and Gaohe Automobile may have reached a cooperation agreement and are currently reorganizing the team.

On April 8, Avita Technology denied the authenticity of the news to First Financial Reporter.

In the evening, Avita issued a statement saying that the information spread online that Avita had determined that the acquisition of Gaohe was false.

Chinese Express, the operating entity of Gaohe Automobile, was established in 2017. Since then, it has launched three models one after another. These three models have a high positioning, with the highest price set at 800,000 yuan and the lowest price starting at 339,000 yuan. However, for a long time, Gaohe Automobile has not achieved a breakthrough in sales scale. In February this year, Gaohe Automobile announced that it would suspend production for six months, admitting that employee social security would be suspended. On February 22, when addressing employees, Ding Lei, founder of Gaohe Automobile, said that "Gaohe Automobile still has a three-month window."

Ding Lei also said that after the company announced the suspension of production, it attracted the attention of all sectors of society. Many companies have been interested in, acquired or invested in Gaohe Automobile. In addition, after work stoppage and no pay, some Gaohe employees still insist on selling cars live on social platforms and self-rescue through live broadcasts and bringing goods.

At the end of February, Ding Lei visited Changan Automobile with his products and team. At that time, it was reported that Changan Automobile would acquire 51% of Gaohe Automobile. Zhu Huarong, chairman of Changan Automobile, responded exclusively to the First Financial Reporter that the news was false.

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