The National Museum's Cultural and Creative Fridge Magnets Go Viral: What Does "Hard to Get Even One" Bring?

In recent times, the cultural and creative product "Phoenix Crown Fridge Magnet," designed based on the National Museum of China's collection "Nine Dragon and Nine Phoenix Crown of Empress Xiaoduan of the Ming Dynasty," has become a hit. Since its launch, the two versions of the "Phoenix Crown Fridge Magnet" have collectively sold over 100,000 units, making it the indisputable top-selling cultural and creative product at the National Museum in recent years. Due to its exquisite and innovative design, which is both pleasing to the eye and suitable for collection, the National Museum's "Wooden Phoenix Crown Fridge Magnet" was introduced in January. The first batch of 1,000 products sold out within a day and a half. At the end of January, the National Museum launched the "Metal Phoenix Crown Fridge Magnet," which was once again well-received by the audience, selling 1,000 units within the first 24 hours of its release. Given the high demand for the product, the National Museum has implemented a daily limited release policy starting from February 1st, adjusting dynamically based on production and sales conditions.

Liao Fei, Deputy Director of the Business Development Department of the National Museum of China, introduced that all processes for the two types of refrigerator magnets require fixed workers, leading to a longer production cycle. While continuously increasing production capacity, implementing purchase restrictions is also a measure to prevent scalping by "scalpers." The "hot-selling" cultural and creative products stimulate consumer demand and drive industrial development. "With the continuous hot sales of the phoenix crown refrigerator magnets, the production scale and workforce of the product manufacturers are expanding, not only increasing the supply of related job positions but also promoting local employment and income growth," Liao Fei told reporters. He expects that the wooden phoenix crown refrigerator magnets will reach a daily production of pieces within one to two months, while the metal phoenix crown refrigerator magnets have expanded from one to ten contract manufacturers, with a daily production of pieces.

Not just fridge magnets, the National Museum of China has also developed a series of products around the theme of "Phoenix Crown," including notebooks, badges, ice cream, and more, all of which have been well-received by consumers. It is reported that the total revenue from the museum's cultural and creative products this year has increased by nearly % compared to the same period last year, directly creating over a thousand jobs. The sustained popularity of these products has further bridged the gap between cultural relics and the audience, attracting more and more visitors to the museum to see the relics themselves. The Nine Dragon and Nine Phoenix Crown of Empress Xiaoduan of the Ming Dynasty, located in the Ming and Qing Dynasties exhibition hall of the "Ancient China" basic exhibition, has become the only exhibit in the National Museum that requires queuing for viewing. During the peak summer tourist season, the line can stretch up to a hundred meters; even after the National Day holiday, the demand for National Museum visits remains high. Data shows that from October 1st to October 7th, the number of visitors to the National Museum reached 700,000, an increase of % compared to the same period last year.

In the view of Dai Bin, President of the China Tourism Academy, the phenomenon of museum cultural and creative products going viral in recent years is commonplace, indicating that refrigerator magnets have transcended their practical value to become a popular symbol, recording travel footprints and carrying cultural memories. Liao Fei stated that the National Museum of China will continue to promote the coordinated efforts of exhibition work and cultural and creative product development, fully satisfying the public's desire to "take the museum home" after visiting exhibitions, allowing everyone to experience the profound connotations and aesthetic value of Chinese excellent traditional culture in their daily lives.