2024.0401

Number of words in this article:1074, reading time is about 2 minutes

introduction： 眼见小米SU7热度不断攀升，新能源车企坐不住了。

** Author| ** First Finance Huang Lin

Seeing the rising flow of Xiaomi SU7, new energy car companies can not sit still, asking the boundary, extreme krypton price reduction volume configuration, Tesla price increase "in the opposite direction." On April 1, the first shot of the competition was fired for the same mobile phone manufacturer to cross the track. The price of the new M7 entry version of the M7 Plus rear-drive version has been reduced to 229800 yuan, a drop of 20, 000 yuan. The new M7 entry model configuration is quite competitive, such as L2 intelligent driving, HarmonyOS intelligent cockpit system, large-size central control screen and other intelligent configuration. It is worth mentioning that the intelligence world S7, which is a pure electric car with Xiaomi SU7, is about to launch its second listing. Zhijie is a brand jointly built by Huawei and Chery Automobile, which belongs to the Hongmeng Zhihang Alliance. The Zhijie S7 is the brand's first model, which went on sale in November 2023 with a price range of 249800 yuan to 349800 yuan. Three days after Xiaomi SU7 went public, Yu Chengdong, managing director of Huawei and chairman of smart car solution BU, wrote on Weibo that smartphone S7 had begun large-scale delivery and a large number of new Smart S7 had left the production line and were on their way to delivery to users. The reporter learned that Huawei plans to rerelease the Wisdom S7 on April 8. At present, the competition of Xiaomi SU7 includes pure electric models such as Smart S7, Model 3, Polar Krypton 007 and so on. In addition to the Wisdom S7, polar krypton cars are also unable to compete for the market. On April 1, the official WeChat of Polar Krypton announced that the enhanced afterdrive version of Polar Krypton 007 was officially on the market, with a price of 209900 yuan. It is nearly 10, 000 yuan lower than the starting price of Xiaomi SU7. In terms of configuration, the enhanced version of polar krypton 007 afterdrive also has intelligent driving assistance, a range of more than 800 kilometers and other configurations, which is not weak in competitiveness. In addition, when Zhijie S7 went public last year, Yu Chengdong said with a smile:"(buying Wisdom S7) is equivalent to buying a premium car with higher specification and higher intelligence than Model S at the price of Model 3." Coincidentally, at the launch of Xiaomi SU7, Xiaomi Group Chairman Lei Jun compared Xiaomi SU7 with Model3 and said that Xiaomi SU7 was 30, 000 cheaper than Model3 in price to show his sincerity to rice noodles. What is intriguing is that Tesla, who has been repeatedly mentioned, is doing the opposite. In the face of the contrast and fierce competition of new domestic forces, Tesla officially announced an increase in prices, and the prices of some models increased by 5000 yuan. The price of the Model Y rear wheel drive version has been raised to 263900 yuan, the Model Y long-range version to 304900 yuan, and the Model Y high-performance version to 368900 yuan, both by 5000 yuan, according to Tesla's Chinese official website. At a time when various companies are making moves, there is a mismatch between the popularity of Xiaomi car orders and capacity. March 31, Xiaomi car App showed that the delivery time of Xiaomi car SU7 has been extended, and some orders have been scheduled for about half a year. The standard edition is expected to be delivered in 13-16 weeks after locking the order, the Pro version is expected to be delivered in 16-19 weeks, and the Max version will take 24-27 weeks to deliver. It is understood that Xiaomi SU7 Standard Edition and Max version are expected to start delivery one after another from the end of April, and Pro version is expected to start delivery one after another from the end of May. The original version is an existing car and will be officially delivered one after another from April 3. According to the plan, the construction of the Xiaomi automobile plant is divided into two phases. The first phase, which covers an area of about 720000 square meters and has an annual production capacity of 150000 vehicles, was completed in June 2023. The second phase is scheduled to start in 2024 and be completed in 2025. **